This US one sheet was printed to mark the 1996 re-release of a restored print of director Alfred Hitchcock‘s classic thriller Vertigo. The film marked the first time Hitchcock worked with the celebrated American designer Saul Bass and the pair would collaborate on two further films together. Hitchcock had himself started his film career developing inter-title cards for silent movies and he commissioned Bass to create the title sequences for Vertigo, North by Northwest and Psycho. As detailed in the must-own book ‘Saul Bass: A Life in Film & Design’ (designed by Bass’ daughter Jennifer), the director knew of Bass’ work well before the commission as he kept a close eye on movie graphics and was a subscriber to Graphis, a print journal that had featured Saul’s work.

As well as creating the influential title sequences for each film, Bass was also commissioned to design the advertising campaign for Vertigo. He created the central motif of two figures swirling in a vortex, which is detailed in ‘A Life in Film & Design’:

‘The main poster also captures the sensation of vertigo by having a couple sucked into a vortex. The slightly off-kilter, irregular capitals further hint at the vertiginous. The figures were drawn by Art Goodman, who recalled Saul specifying and sketching out a black silhouette for the man and a light outline, like an apparition, for the woman of his obsessions.’

Several different colours and variations were utilised for the various elements of the ad campaign (trade ads, large posters, brochures, etc) with the concept that the variation of colour and design around a central theme ‘was spinning the viewer in another direction’. Some of these alternatives can be seen in this excellent blog post.

Even if the film wasn’t a great box-office and critical triumph during its initial release, with a reappraisal and celebration not happening until several years later, the title sequence advertising campaign was declared an immediate success and was to win Bass several awards. This one sheet is practically identical to the original 1958 poster with the exception of an altered credits block at the bottom and slightly darker shade of orange (note that this poster is also double-sided, for use in lightboxes)

The film’s Wikipedia article details how the 1996 restoration proved quite controversial since the experts charged with the task were forced to alter the soundtrack (during the creation of a new 6 channel track) and restore the colour as best as they could since the original negatives had faded over the years.

This article on Mubi.com by Adrian Curry does a thorough job of detailing all the various posters printed for Vertigo around the world.

For more on Bass I thoroughly recommend picking up ‘Saul Bass: A Life in Film & Design’ and also check out the extensive page about him on the brilliant Art of the Title

This is the advance one sheet for the US release of director Robert Rodriguez‘s From Dusk Till Dawn, which has a screenplay that was written by his friend Quentin Tarantino based on a story idea by Robert Kurtzman. Tarantino also stars alongside George Clooney in arguably his breakout film role following international adulation for his role in the TV series ER. The pair play the criminal Gecko brothers who have just robbed a bank and taken a female teller hostage when we meet them at the beginning of the film. It quickly becomes clear that Seth (Clooney) is the leader and brains behind the heist and Richie (Tarantino) is something of a violent psychopath. After holing up in a cheap motel, the pair encounter Jacob Fuller (Harvey Keitel), a pastor experiencing a crisis of faith, who is traveling with his son Scott (Ernest Liu) and daughter (Juliette Lewis).

The Gecko brothers kidnap the family and force Jacob to drive their RV towards and over the Mexican border, promising that they will be released unharmed if they make it there without getting caught by the police or border officers. After making it over the border safely, the gang stop at a sleazy roadside bar called the Titty Twister, which the Geckos are told to use as a base until their Mexican contact arrives in the morning. What they and other patrons don’t realise is that the bar is actually a haven for vampires and when a fight breaks out that causes Richie to bleed it triggers the transformation of the bar’s workers into blood-suckers and total bedlam ensues. Seth, Jacob and the others must battle to survive until dawn. The film has a lot of energy and features plenty of over the top violence and gore. It’s very obvious how much fun Rodriguez and the actors were having on set.

This one sheet features the face of Salma Hayek who plays the sultry stripper Santanico Pandemonium, the vampire that starts the orgy of violence inside the Titty Twister. The final US one sheet is quite different and features Clooney front and centre. I have personally handled a fake copy of this poster and it was quite obviously a bootleg, being both undersized (26.5″ x 39″) and blurred upon closer inspection of the fine details like the company logos at the bottom. Buyer beware!

Here’s a great retrospective article on the creation of the Trainspotting campaign on the Creative Review site.

Gamera 2: Attack of the Legion is actually the 10th film to star the turtle-esque daikaiju (giant monster). The first film in the Showa period, entitled simply Gamera, was filmed in black and white in 1965 and released a year later in the US as ‘Gammera the Invincible’. Subsequent films during the Showa period were all ‘Gamera vs…’ a different kaiju and ended with Gamera: Super Monster. Fifteen years later the series was rebooted during the current Heisei period with Gamera: Guardian of the Universe.  Attack of the Legion is set a year after the events of the last film and begins with a meteor crashing into a mountainside that is carrying swarms of an insect-like extraterrestrial.

Soon after the city of Sapporo is covered with strange plants and it becomes clear that the creatures are nesting underneath the city and encouraging them to grow into a giant flower in order to form a kind of launchpad for another meteor-like spore to be blasted into space so they can colonise another world. Just before the creatures are able to trigger a launch explosion that would flatten the city, Gamera flies in and tears the flower out by its roots. Soon he is battling the smaller creatures, which a soldier nicknames Legion (after the Biblical demon army), as well as a gigantic queen which bursts out of the ground and flies off to try and create a nest in another city. Before long Tokyo is being threatened by the creatures and Gamera is all that stands in the way.

The film was a critical success in Japan and was followed in 1999 by a sequel called Gamera 3: Awakening of Irys.

I’m unsure who is responsible for this artwork but I’m confident that it’s not Noriyoshi Ohrai, who painted several fantastic Godzilla posters. If anyone has any ideas please get in touch.