Charles Bronson stars as Vince Majestyk in this story of a Vietnam veteran turned melon farmer in a remote Colorado farm, who winds up having to deal with the wrath of a mobster after refusing to get involved in a labour racket. Al Lettieri stars as Frank Renda, a notorious hit man who Majestyk meets whilst spending a short time in prison for assault. During a prison bus breakout instigated by Renda’s accomplices Majestyk takes control of the bus and plans to hand the mobster into the police in exchange for a reward. Before this can happen Renda’s girlfriend Wiley (Lee Purcell) rescues him and escapes the clutches of the law. A revenge plan is set in motion but the mobster soon comes to realise he underestimated the skills of the melon farmer.

The term ‘melon farmer’ was infamously appropriated by editors who were tasked with removing the word ‘mother fucker’ from films to be shown on TV. Director Alex Cox actually supervised the TV recut of his 1984 film Repo Man and this is where the phrase was first used (he actually mentions it during this interview). It has its own entry on the Urban Dictionary website too.

I’m unsure who is responsible for the artwork on this US 30×40 so please get in touch if you have an idea.

The original trailer is on YouTube.

Charles Bronson stars as Vince Majestyk in this story of a Vietnam veteran turned melon farmer in a remote Colorado farm, who winds up having to deal with the wrath of a mobster after refusing to get involved in a labour racket. Al Lettieri stars as Frank Renda, a notorious hit man who Majestyk meets whilst spending a short time in prison for assault. During a prison bus breakout instigated by Renda’s accomplices Majestyk takes control of the bus and plans to hand the mobster into the police in exchange for a reward. Before this can happen Renda’s girlfriend Wiley (Lee Purcell) rescues him and escapes the clutches of the law. A revenge plan is set in motion but the mobster soon comes to realise he underestimated the skills of the melon farmer.

The term ‘melon farmer’ was infamously appropriated by editors who were tasked with removing the word ‘mother fucker’ from films to be shown on TV. Director Alex Cox actually supervised the TV recut of his 1984 film Repo Man and this is where the phrase was first used (he actually mentions it during this interview). It has its own entry on the Urban Dictionary website too.

An minor bit of trivia is that this poster is actually hanging inside the trailer owned by Budd (Michael Madsen), a character in Quentin Tarantino’s Kill Bill, and is clearly visible during the scene where The Bride (Uma Thurman) attacks Elle Driver (Daryl Hannah) – click here to see a clip (spoilers abound).

The original trailer is on YouTube.

The directorial debut of Martha Coolidge and the first time Nicolas Coppola was credited as Nicolas Cage, Valley Girl is a cult favourite in the US and was both a critical and box office success at the time of release. Loosely based on the Romeo and Juliet story (minus the tragic death) the film focuses on Julie (Deborah Foreman) a girl from the suburban, mall-filled San Fernando Valley who meets Randy (Cage) a punk from Hollywood and falls in love, much to the dismay of her shallow friends.

Valley Girl is actually a stereotype leveled at a certain class of American women who are described as colloquial speaking and materialistic. The San Fernando Valley is credited as the birthplace of this phenomenon thanks to its large number of commuter towns and middle-class suburban families. Valspeak is their unique derivation of Californian English, which was first brought to public consciousness through Frank Zappa’s collaboration with his daughter Moon Unit on the single Valley Girl. A bizarre video of Moon Unit performing the song on the TV show Solid Gold can be seen on YouTube.

Kevin Smith is a huge fan of the film and first began discussing it in Smodcast #152, in which he hilariously explained how Valley Girl had a profound effect on the way his understanding of love and relationships was formed. In the special Smoviola #1 Smith interviewed Martha Coolidge, Deborah Foreman and cinematographer Frederick Elmes to discover the story of how the film came to be.

The artwork on this poster is by the American illustrator Birney Lettick who worked on magazine covers, adverts and portraits as well as a number of movie posters. Lettick was a master at capturing star likenesses and the portrait of cage is spot-on. The artist sadly passed away in 1986. The other posters I’ve collected by him can be seen here.

Notice that the Italian title for the film translates, rather bizarrely, as The Girl from San Diego.

The trailer for the film can be seen on YouTube.

Update – 25/03/2012
As Jeff points out in the comments the woman featured on the poster isn’t actually Deborah Foreman but is one of the background actresses. It’s not clear why this is the case.