An excellent portrait of action legend Charles Bronson by Eric Pulford features on this British quad for the 1984 thriller The Evil That Men Do. One of several collaborations between the star and director J. Lee Thompson, the film sees Bronson star as a retired hitman known as Holland who is living a relaxed life on a West Indies Island when he is approached by former associates who persuade him to take on one last job. The target is the sadistic torturer, Dr. Clement Molloch, a Welshman who is often hired by political regimes to help them keep dissidents in check and has consequently left a trail of enemies in his wake.

Holland discovers that Molloch has killed his old friend Jorge Hidalgo at the behest of the Surinamese regime and he agrees to set off to Guatemala, the last known location of his target, with Hidalgo’s wife and daughter agreeing to pose as his family to protect his cover. Holland uses his old skills to take out various criminal associates as he works his way up the chain to exact revenge against Molloch. The film was released to weak reviews and it’s definitely not Bronson’s finest hour, or the best collaboration with J Lee Thompson.

As Sim Branaghan notes in his must-own book British Film Posters: An Illustrated History, Eric Pulford was one of the most important figures in the history of UK film marketing. Born in Leeds in 1915, Pulford was encouraged to develop his drawing abilities at school before he left, aged 14, to join a firm that manufactured electrical goods where he designed light fittings. After a year he left there to take up an apprenticeship at Gilchrists, a blockmakers in Leeds city centre, whilst also attending evening classes at Leeds Art College and painting in his spare time.

It was during his time at Gilchrists that Eric’s skills were spotted by Leslie Whitchurch, a partner in design firm who had an arrangement with the British film company Rank to produce film posters for Leeds cinemas. Pulford began working on illustrations for the posters around 1940 and eventually left Gilchrists to join Format (Whitchurch’s agency) in 1943. The most important move happened in 1943 when Pulford was invited by Rank to relocate to London and set up a design agency to specifically handle their marketing, which saw the birth of Pulford Publicity.

Over the next decade Eric designed and illustrated hundreds of posters for British and Hollywood films, and this meant him working with many of the most important producers and directors in the industry. As Downtons, the parent company to Pulford Publicity, grew Eric started to illustrate less and take on more of an executive role, dealing with clients and liaising with distributors but he still managed to keep his hand in designing posters, including for some of Rank’s most important film properties like the Carry On series.

Eventually he took over Downtons completely in 1965 and this is when he hired designers like Vic Fair and John Stockle who would often submit competing concepts for film campaigns that were then sifted and selected by the client. Pulford also hired a number of young artists that included Brian Bysouth and would often give them his own take on how to achieve the best illustration results. Eventually, at the start of the 1980s, Eric began to plan for his retirement and began handing over the reins of Downtons to a new management team before eventually moving to the south coast in 1984.

This quad for The Evil That Men Do marks a milestone as it’s the last printed quad that was both designed and illustrated by Pulford, but other design and layout jobs followed over the next few years. His last assignment was, rather aptly, The Last Emperor in 1987 after which he started to enjoy his retirement fully. In 2005 Pulford passed away shortly after suffering a fall at his home, just shy of his ninetieth birthday. Sim notes that Pulford is believed to have designed at least 500 posters over a 50 year period for some of the best British films and his contribution to the field cannot be underestimated.

The Bounty was the fifth film based on the true life story of the Mutiny on the Bounty, which took place at sea onboard the British Royal Navy ship of the same name in 1789. The event saw a mutinous group of sailors led by Fletcher Christian place Captain William Bligh, and a group of sailors loyal to him, onboard a small launch (boat) before sailing back to the island of Tahiti where they wished to settle. Incredibly, Captain Bligh was able to navigate the tiny boat over 3600 nautical miles to Timor in the East Indies from where he was able to travel back to London and report the mutiny.

A Royal Navy ship (HMS Pandora) was dispatched with the task of rounding up the mutineers and the crew were successful in capturing fourteen of them, but were unable to locate Fletcher Christian or The Bounty itself. After setting sail back to England, the ship ran aground on part of the Great Barrier Reef and sank shortly thereafter, killing a number of the crew and four of the prisoners. Eventually the remaining mutineers were returned to face court martial in Britain, whilst those who escaped continued to try to evade justice aboard the Bounty before settling one of the tiny Pitcairn Islands in the Pacific Ocean to the east of Australia.

This version was originally being prepared for the screen by the legendary British director David Lean, but problems were encountered with getting the requisite financial backing for his vision of two films, later reconfigured to a TV series. Italian producer Dino De Laurentiis stepped in with the financial support and the film was reconfigured as a single feature. When Lean’s screenwriter partner Robert Bolt suffered a massive stroke, Lean decided to leave the project but had already overseen the construction of a replica Bounty and had successfully cast most of the roles.

Mel Gibson, who was to play Fletcher Christian, brought in a fellow Aussie Roger Donaldson to helm the film and production got underway. Featuring an extremely impressive cast, including Anthony Hopkins (as Captain Bligh), Laurence Olivier, Daniel Day-Lewis and Liam Neeson, the film was considered to be something of a revisionist take on the event and was certainly more accurate than the two previous Hollywood versions. The Bounty was warmly critically received but was sadly something of a flop at the box office, failing to recoup even half of its budget in the US.

The artwork on this British quad was painted by the British artist Brian Bysouth, from an original design by Eric Pulford. When I interviewed the artist in 2012 this poster was discussed and the following is an excerpt from the article:

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One Bond poster you worked on is the quad for For Your Eyes Only. It had the Bill Gold designed element of the long legs, but you modified the montage when doing the finished illustration?
Eric Pulford created the U.K. poster design that was approved. The inclusion of the very iconic Bill Gold legs concept was a must in any design that was submitted, so I suppose the scope for fresh designs was limited. In my opinion Eric’s original montage was not his best work and, although I tried to re-arrange some of the elements, the reference material supplied was not very exciting and I think the surrounding montage looks rather ordinary.

A similar difficulty arose with the design Eric had done for The Bounty (1984). His atmospheric colour rough was exciting, but when I began to sketch out the finished painting I realised the perspective of the ship was flawed. Eric’s exciting random montage of characters had initially disguised the shortcoming. I spent a day redrawing the ship and rigging to ensure it was reasonably correct, and then moved the characters to try to improve the composition. I was pleased with the final painting but was never happy with the montage, which I really thought needed recomposing. I didn’t think a confrontation with Eric was in my best interest.

Some weeks later I asked for the return of my painting only to be told, ‘it could not be found’.  Obviously, a light-fingered person took a fancy to it. Much of my work has been lost to me in that way, including my teaser art for A View to a Kill.

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The other posters I have that were designed and/or painted by Brian Bysouth can be viewed here.