This is the UK video poster for the third entry in one of the most beloved horror franchises, A Nightmare on Elm Street 3 (subtitled Dream Warriors). It’s a full-size quad (30″ x 40″) and the only way to tell that it’s a video poster is the ‘Warner Home Video’ logo (they handled the home video release) in the bottom right corner. As you can see on this image from emovieposter.com it’s otherwise identical to the Palace Pictures cinema release quad which has their logo in the bottom right.

The third film, whilst not as great as the original, was nevertheless a significant return to form following the very lacklustre part 2 that had been released a year earlier to reasonable box-office returns but poor critical reception. Both Wes Craven and Heather Langenkamp (Nancy) had been absent from the first sequel but were persuaded to return for Part 3, with Wes providing drafts of the screenplay and being instrumental in getting Langenkamp onboard. The story went through several iterations with Wes and Bruce Wagner both writing a series of initial drafts and then Frank Darabont (of Shawshank Redemption fame) and the film’s director Chuck Russell completing the screenplay.

Part of the film’s success is that they return to what made the original much scarier than part 2, which is the concept of the evil Freddy Krueger only having his power in the dreams of the kids he’s attacking. This is what made the first film so effective and allowed Freddy to be much more inventive with the way he attacks his victims. In part 2 there are several sequences where Freddy is in the ‘real world’ and he simply becomes a standard slasher antagonist, losing his uniqueness as a villain in the process. Aside from one sequence involving a Ray Harryhausen-esque skeleton, all of the Freddy scenes take place in the dream world of his teenage victims.

The concept for the third one, hinted at with the film’s subtitle, is that the characters are able to enter each other’s dreams in order to try and defeat Freddy. Patricia Arquette (in her film debut) plays Kirsten Walker, a teenager who has been suffering terrible nightmares at the hands of Freddy. After an attack that leaves her wrist slashed, her mother has Kirsten taken to a secure psychiatric hospital and there she meets a number of other teens all suffering from the same nightmares, with the adult carers at a loss to explain it. Dr Neil Gordon (Craig Wasson) is the only one who begins to believe the group and he’s helped when Nancy begins working at the hospital as an intern.

After two of the gang die following a Krueger attack, ruled as suicides by the hospital bosses, Gordon and Nancy realise the key to defeating him is using Kirsten’s gift of being able to bring other people into her own dreams. They also discover that each of the remaining kids has a particular gift when they’re in their dreams. Having multiple characters in one dream allows Chuck Russell and the special effects crew to stage a number of memorable sequences, filled with inventive gore coupled with a much more interesting script for Robert Englund (Freddy) to have fun with. There are a number of moments in the film that are ingrained in my memory from the first time I saw it almost 20 years ago and it’s definitely a fan favourite sequel. The film was a hit at the box-office and ensured Freddy’s return in part 4 only a year later.

The celebrated British designer and artist Graham Humphreys was chosen by Palace to work on the posters for the first five A Nightmare on Elm Street films. This poster for part 3 is notable for being the only one of the five that’s photographic, rather than illustrated, and when I interviewed Graham in 2011 for this site he explained how that came about:

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For A Nightmare on Elm Street 3 they went with a photographic image and you designed the poster. Was there a reason they didn’t have an illustration?
No idea at all. They might have been cheap-skating. I think they thought the photographs were quite good from the session they’d had so why not use one of them. I redid the logo and drew the number 3, which took ages!

How easy was it working with photographs at this time, before computers?
Well given a computer this poster would have been so different. I mean I would have used the same photograph but so much more could have been done to make it more sinister and far more exciting. In those days all I could do was play around with the lettering.

Did you actually ask if you could do an illustration or suggest an idea for one?
No, the decision was made that it would be a photo and that was that.

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To see the other posters I’ve collected by Graham click here and read the exclusive interview with the artist here.

Iconic design and illustration on this UK quad for the film that started the successful Freddy Krueger franchise, featuring artwork by the British designer and artist Graham Humphreys. When I interviewed him about his career in 2011 I asked about the design for the poster and the excerpt from the interview is below:

I wanted to move onto another poster that’s many people’s favourite for the film, and that’s your design for A Nightmare on Elm Street. That was another one for Palace Pictures?
It was shortly after the Evil Dead. I wasn’t commissioned directly, it was through a couple of friends of mine who had set up a design company and they were working with Palace. The company was called Red Ranch. I’d been at college with one of the guys. They got on very well with Palace Pictures and they were given this project. They realised it was going to be an illustration and they were very happy to use me. I was able to do the logo for the poster as well.

Can you talk about the design of the poster?
There was an American flyer for the film that was essentially the street with four tears through it. I saw the film and knew what I was going to do. I’d actually gone along to a screening with my friend, Phil Nutman, who I’ve since given this to [Graham points at the Evil Dead artwork] so I’d already seen it at the cinema before I was given a VHS copy. Anyway, I paused the VHS and took a photograph of Nancy’s face so I could draw that easily.

Freddy [Krueger] himself is actually silhouetted in the background. In the later posters he’s more prominent but on this first quad you don’t see anything, just the shadow and his glove.
I think they wanted the poster to look fairly classy, in comparison to the Evil Dead quad which shows exactly the type of film it is. Obviously the glove became iconic but at the time people had no clue who Freddy was. To me, it was the glove and the whole dreaming thing that was the interesting thing about the film. You’ve got the pretty girl, the glove and the dream-like urban setting, you don’t need the big ugly face leering at you. I hand lettered the title too.

There’s also a second painting which is in portrait format and features Freddy’s other hand reaching down below Nancy’s face.
Yes, I think I prefer this one. This was used for fly posting and was the VHS cover too. For some reason at that time no one would think about the whole different format thing. Everyone was always focusing on quad posters for underground advertising and cinema fronts. The 40×60 inches or bus stop format was very much an American thing, but then when cinema became more commercial we found we had to start doing that size and format.

Iconic illustration features on this very scarce double crown (20″ x 30″) for the film that started the successful Freddy Krueger franchise, A Nightmare on Elm Street. The design and illustration was done by the celebrated British designer and artist Graham Humphreys and when I interviewed him about his career in 2011 I asked about his work on the film, which I’ve excerpted below. Note that the last paragraph deals with this double crown specifically and when compared to the quad poster you can see how it differs, particularly with the inclusion of Freddy’s hand reaching down the right side of the poster.

Here’s the section of the interview:

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I wanted to move onto another poster that’s many people’s favourite for the film, and that’s your design for A Nightmare on Elm Street. That was another one for Palace Pictures?
It was shortly after the Evil Dead. I wasn’t commissioned directly, it was through a couple of friends of mine who had set up a design company and they were working with Palace. The company was called Red Ranch. I’d been at college with one of the guys. They got on very well with Palace Pictures and they were given this project. They realised it was going to be an illustration and they were very happy to use me. I was able to do the logo for the poster as well.

Can you talk about the design of the poster?
There was an American flyer for the film that was essentially the street with four tears through it. I saw the film and knew what I was going to do. I’d actually gone along to a screening with my friend, Phil Nutman, who I’ve since given this to [Graham points at the Evil Dead artwork] so I’d already seen it at the cinema before I was given a VHS copy. Anyway, I paused the VHS and took a photograph of Nancy’s face so I could draw that easily.

Freddy [Krueger] himself is actually silhouetted in the background. In the later posters he’s more prominent but on this first quad you don’t see anything, just the shadow and his glove.
I think they wanted the poster to look fairly classy, in comparison to the Evil Dead quad which shows exactly the type of film it is. Obviously the glove became iconic but at the time people had no clue who Freddy was. To me, it was the glove and the whole dreaming thing that was the interesting thing about the film. You’ve got the pretty girl, the glove and the dream-like urban setting, you don’t need the big ugly face leering at you. I hand lettered the title too.

There’s also a second painting which is in portrait format and features Freddy’s other hand reaching down below Nancy’s face.
Yes, I think I prefer this one. This was used for fly posting and was the VHS cover too. For some reason at that time no one would think about the whole different format thing. Everyone was always focusing on quad posters for underground advertising and cinema fronts. The 40×60 inches or bus stop format was very much an American thing, but then when cinema became more commercial we found we had to start doing that size and format.

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Check out the other posters I’ve collected that were designed and illustrated by Graham by clicking here. You can read the Film on Paper exclusive interview with Graham by clicking here.

Graham’s official website can be seen here.