Bronco Billy / one sheet / USA

27.02.12

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Title
Bronco Billy
AKA
--
Year of Film
1980
Director
Clint Eastwood
Starring
Clint Eastwood, Sondra Locke, Geoffrey Lewis, Scatman Crothers, Bill McKinney, Sam Bottoms, Dan Vadis, Sierra Pecheur, Walter Barnes, Woodrow Parfrey
Origin of Film
USA
Genre(s) of Film
Adventure | Drama | Romance
Type of Poster
One sheet
Style of Poster
--
Origin of Poster
USA
Year of Poster
1980
Designer
Unknown
Artist
Roger Huyssen (main art) & Gerard Huerta (lettering)
Size (inches)
27 1/16" x 40 15/16"
SS or DS
SS
NSS #
800013
Tagline
The most outrageous of 'em all

One of Clint Eastwood’s lesser known outings, Bronco Billy is nevertheless apparently one of the actor-director’s favourites amongst his myriad films. It was pitched firmly in the vein of his earlier Orangutan-featuring screwball comedy dramas, Every Which Way But Loose and its sequel. The studio presumably hoped to ape their success, but in the end the film failed to generate similar box-office numbers.

Eastwood stars as the titular Billy, the leader of a traveling Wild West show and so-called ‘fastest guns in the West’. Things aren’t looking too great for the show and go from bad to worse when they pick up Antoinette Lilly (Sondra Locke) a wealthy heiress who has been abandoned by her future husband. Antoinette must learn to cope without the luxuries she has become accustomed to whilst Billy struggles to keep the show afloat. Eventually the pair strike up a relationship, but it’s not long before Antoinette’s former life catches up with her.

This US one sheet features artwork by American Roger Huyssen, a commercial artist who has worked on advertising campaigns for some of the world’s largest brands, as well as magazine covers, packaging design and several movie posters. His website features plenty of samples of his work and this poster can be seen on there. He often partners with lettering designer Gerard Huerta (working as 2H studio) as is the case on this poster. You’ll notice both signatures are included on the poster.

It’s a brilliantly detailed and colourful design and works perfectly for the film it’s advertising. I particularly like the idea of using a billboard in the style of the Wild West show to display the film’s title.

The film’s trailer is on YouTube.

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