Striking artwork by the British artist Vic Fair on this quad poster for the release of the 1975 film Inserts. The film was the debut film of writer/director John Byrum, an American who appears to have spent quite a lot of time writing, producing and directing TV shows, although his last credit was for Duets (2000). The film is set in Hollywood in the 1930s and deals with actors and directors who were struggling to make the transition from silent films into ‘talkies’ so instead turned to making pornography for a living. Rather unusually the film was shot in the style of a stage play, on one set and in real time, with only five actors in total. The cast is rather impressive and features Richard Dreyfuss (the same year that Jaws was released), Jessica Harper (Suspiria) and the late Bob Hoskins in one of his first major film roles. The plot is described thusly on IMDb:

A once-great silent film director, unable to make the transition to the new talkies, lives as a near-hermit in his Hollywood home, making cheap, silent sex films, and suffering in the knowledge of his sexual impotence, and apathetic about the plans to demolish his home to make way for a motorway. His producer and his producer’s girlfriend come by to see how he is doing (and to supply heroin to the actress as her payment). The girlfriend stays to watch them filming, and is deeply impressed by his methods. When the actress goes to the bathroom, and dies there of an overdose, the girlfriend takes her place in the film. Then the producer returns…

Sadly the film was a critical and commercial failure on its release, not helped by the fact that it was given a very prohibitive X certificate in the US, which was later downgraded to NC-17 after a battle with the sensors that Dreyfuss himself was involved in. The user reviews on IMDb are a little less damning than the professional critics were at the time of its cinema release.

This quad poster was both designed and painted by Vic Fair who is one the most important characters ever to work in British film marketing. He is responsible for several iconic posters, including The Man Who Fell To Earth, posters for Hammer horrors like Vampire Circus, and the withdrawn advance one sheet for A View to a Kill. I interviewed Vic for this site and that article can be viewed by clicking here.

Note that there are also at least two other styles of British quads for the release of Inserts, including this style B one (image taken from Moviepostermem.com) which was based on Vic’s design but was painted by the celebrated Italian artist Arnaldo Putzu.

Considered by many to be Italian horror maestro Dario Argento‘s best, Suspiria is an absolutely stunning supernatural horror film and has influenced countless imitations ever since its release in 1977. The visual style is superb and the film features an incredible colour palette throughout; something that would become an Argento trademark. The memorable soundtrack is by the Italian rock band Goblin who are frequent collaborators with the director.

The film sees American student Suzy Banyon (Jessica Harper) travel to the German city of Freiburg to attend a prestigious dance academy there. After a student is brutally murdered, Suzy begins to suspect all is not as it seems at the school and it’s not long before she’s forced to confront the sinister forces responsible.

The film is the first in Argento’s ‘Three Mothers’ trilogy of films. It would be followed by 1980’s Inferno and end 27 years later with the disappointing Mother of Tears.

This Japanese poster features Stefania Casini, who plays Sara, bathed in green light during one of the more terrifying sequences in the film. Jessica Harper can be seen at the bottom of the poster. The bloody ballet figure features on the superior Italian poster (image taken from eatbrie.com).

The bonkers US trailer for the film can be seen on YouTube.

Brian De Palma’s Phantom of the Paradise is arguably one of cinema’s greatest cult oddities. Part musical, part horror and loosely based on Phantom of the Opera and the classic tale of Faust, the film has an electric atmosphere helped no end by the performance of the late William Finley as the unlucky music composer Winslow Leach who falls foul of the twisted producer Swan (Paul Williams, himself a noted musician and composer). A twisted satire of the state of the music business of the time, the film features a superb soundtrack written by Williams, which is a mix of surf pop, 70s glam rock and romantic ballads.

When Swan sees Winslow performing his music at a small concert he convinces the composer to sell his tunes to him to be used at the opening of his new club, The Paradise. Instead Swan has one of his henchmen steal the music, beat Winslow up and frame him for drug possession, sending the mild mannered musician to the brutal Sing Sing prison. Months later Winslow hears that one of Swan’s bands is to release a record based on his music and breaks out of the prison in a frenzied rage. After heading to Swan’s Death Records factory he tries to sabotage a record press but accidentally falls head-first into it, severely scarring his face and damaging his vocal chords. Escaping from the police, he makes his way to the Paradise where he dons a cape and a beaked mask and becomes the Phantom of The Paradise. Soon he discovers the secret behind Swan’s success and sets out to stop him at all costs.

The film was met with mixed critical reviews and was a worldwide box-office flop, with the only exceptions being in Japan and, bizarrely, Winnipeg in Canada where the film played at the same cinema for months. One of the key reasons for the film’s disastrous commercial performance was the way it had initially been marketed by studio Twentieth Century Fox who had created a campaign that emphasised the rock aspect of the film with the intention of drawing in teenage music fans. The plan backfired, however, when initial audiences realised how negative the portrayal of the music industry is in the film was and how it was effectively sending up the very thing they were fans of.

The brilliant fan site The Swan Archives, curated by Ari Kahan, features a thorough history of the promotion of the film and shows the initial two styles of poster, one of which was designed by Anthony Goldschmidt and illustrated by the late John Alvin and also featured on the album cover. As Kahan notes:

‘The involvement of A&M records (which issued the soundtrack, and which more or less owned the exclusive rights to Paul Williams’ life at the time) in the co-marketing campaign with 20th Century Fox meant that the film was initially pitched towards what A&M and Fox believed to be the teens-through-college “rock music demographic.” John Alvin’s beautiful painted graphics on the posters and soundtrack album emphasised guitars, keyboards, microphones, patch cords, and other musical ephemera, and a photorealistic depiction of songwriter/star Paul Williams, signalling the studio’s intention to rely heavily on Williams’ existing fame in its promotion of the film.’

The rest of the ill-conceived initial campaign is detailed on the Swan Archives page linked to above. After a disastrous few months at the box office, the film’s producer Ed Pressman convinced the studio to allow him to reposition the film with a revised marketing campaign. Kahan explains:

‘Pressman went into action by launching a second campaign, in mid-1975, which tagged the film as “The Most Highly Acclaimed Horror Phantasy of Our Time,” pushing the horror angle and perennial plot line, and downplaying the music. De Palma, Finley, and Graham were made extremely available to give interviews to Castle of Frankenstein, Monster World, and every other horror magazine that would make time for them’

As part of this second campaign Pressman commissioned noted comic book artist Richard Corben to illustrate a new poster image and fellow comic book artist Neal Adams provided an initial concept sketch from which Corben worked (according to Kahan, ‘Adams drew the sketch for free, to aid Pressman in pitching a never-realised Phantom of the Paradise companion comic book, which he hoped might result in some paying work’) . The new painting emphasised the horror aspect and the Phantom’s mangled face and completely downplayed Williams’ presence – you can just spot him at the bottom of the marquee (see the close-up image). The new campaign proved to be more successful but as Kahan notes:

‘The film gradually took on life, bringing in decent (though never great) box office and some positive reviews. As De Palma put it, “When we revised the campaign in the U.S and made it seem more like The Phantom of the Opera than a horror/rock film, we got an entirely different response.”‘

For more on the film’s promotional travails, I again urge you to check out the excellent Swan Archives site. Corben also painted the style B one sheet for the Heavy Metal film, the magazine of which he’d been involved with for several years.