‘Underwater’ is simply but effectively conveyed using a single block of colour on this American one sheet for Richard Ayoade’s excellent British indie film, Submarine. It was the debut directorial effort from Ayoade, who was best known for his appearances on multiple British TV comedy shows, including The Mighty Boosh and The IT Crowd. The film is a coming-of-age comedy-drama featuring breakout performances by its two young leads, Craig Roberts and Yasmin Paige. Roberts plays Oliver Tate, a precocious and neurotic teenager who struggles to cope with life at home and school but when the sultry Jordana takes interest in him (initially as an act of revenge against another boy) Oliver’s world is turned upside down.

Not only must Oliver deal with swirling feelings of romance, excitement and anguish but his parents (played by Sally Hawkins and Noah Taylor) are also struggling with their relationship, particularly when one of his mother’s old flames, a brilliantly nutty new-age guru played by Paddy Considine, moves back in next door. The film wears its influences proudly on its sleeve and the cinema of the French New Wave clearly informed many Submarine’s quirkier scenes, whilst Oliver’s neurosis calls to mind vintage Woody Allen. The film is set in Swansea and Ayoade and his cinematographer Erik Wilson make excellent use of locations, whilst the soundtrack is absolutely perfect and features several tracks from Arctic Monkeys’ frontman Alex Turner. If you’re yet to see the film I highly recommend tracking it down.

I’m unsure who is responsible for this poster and if you look at the closeups you’ll notice that the image of Oliver appears to have actually been illustrated. I had assumed it was simply a photograph but if anyone knows anything more about who put this together I’d appreciate it if you’d get in touch.

The trailer is on YouTube.

Make no mistake about it, this poster is a direct homage to the US one sheet for Michael Bay’s nutso action ‘classic’ Bad Boys 2. As well as being one of several action films that are referenced and paid homage to in Hot Fuzz, it also features as one half of the double-bill of DVDs that Danny Butterman (Nick Frost) shows to Nicholas Angel (Simon Pegg). I like this bit of trivia on the IMDb.

This infamous line was also featured in Fuzz: Shit just got real (HD)

Playing the marketing campaign straight-faced really works and unaware American cinema-goers would have been forgiven for thinking they were in for a traditional all-American action fest. The international one sheet is also great and features the skyline of the sleepy English town where the film is set.

This article from 2006 discusses the poster references in more detail.

Here’s the official trailer for the film and a nice alternative one. If you haven’t caught it already, the film is an absolute must-see.