Beauty / quad / advance / UK


Skoonheid (South Africa)
Year of Film
Oliver Hermanus
Deon Lotz, Charlie Keegan, Michelle Scott, Albert Maritz, Sue Diepeveen, Roeline Daneel, Drikus Volschenk
Origin of Film
South Africa | France | Germany
Genre(s) of Film
Type of Poster
Style of Poster
Origin of Poster
Year of Poster
Sam Ashby
Sam Ashby
Size (inches)
30" x 39 14/16"
SS or DS
Love - Envy - Obsession

This is the advance quad poster for the UK release of the first Afrikaans-language film to be shown at the Cannes Film Festival, 2011’s Beauty, which was directed by Oliver Hermanus. Set in Bloemfontein and Cape Town, the film is a drama that is intended to highlight the bigoted attitudes towards homosexuality in South Africa, which forces men like François van Heerden (Deon Lotz) to lead a closeted life. François has become bored with his marriage to wife Elena Michelle Scott, is frustrated with his daughter’s behaviour, and is bored of his job at a local sawmill. He is shown to be regularly meeting a group of gay men at a remote farm where they engage in sexual activities and then return to their families.

After meeting Christian Roodt (Charlie Keegan), the handsome son of an old friend, at a wedding he becomes obsessed with him and begins to fake reasons to travel to Cape Town where Christian lives with his family. When he sees his daughter relaxing on the beach with Christian, François starts to descend even deeper into his dangerous obsession. After spending a drunken evening out in Cape Town, he calls Christian asking him to pick him up and when the pair drive back to François’ hotel an incident occurs that neither are prepared for. The ending is fairly ambiguous but we’re led to believe that life will be no happier for the married man.

This fantastic UK quad was created by Sam Ashby, a London-based graphic designer who has worked on a number of film posters that can be seen on his studio website, including quads for films like Weekend (2011). Several of the posters shown in his portfolio were concepts that weren’t chosen by the production, which is a shame as they’re almost always better than the quad that was chosen. According to this interview, Sam used to work at the poster design firm AllCity as Head of Design before leaving to set up his own studio in 2010. His website hasn’t been updated in a number of months so I’m not sure if he’s still active as a film poster designer.

It’s worth noting that I bought this poster directly from the UK distributor Pecadillo Pictures and it’s printed on thicker paper than standard quads. The printing quality is not as high as would usually be expected.

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