Richard Pryor was clearly seen as a major draw for audiences who were contemplating going to watch the third entry in the Christopher Reeve series of Superman films, and the artwork on this US advance one sheet was reused for the final design. In the end, the inclusion of the infamous comedian proved one of the films biggest flaws since most of his scenes involved slapstick comedy, and his character’s daft antics serve to almost completely eradicate any of the gravitas the previous films had manage to establish. Pryor had appeared in a string of successful comedies during the early 1980s, including Stir Crazy (1980), but his casting in this film apparently came about after he mentioned on a US talk show how much he’d like to appear in a Superman film.

Richard Lester, the director who had completed work on the troubled Superman II after Richard Donner had been fired, took on directing duties for the sequel. The story sees Pryor’s computer ‘genius’ Gus Gorman blackmailed into using his skills for wealthy megalomaniac Ross Webster (Robert Vaughn), whose various plans for world domination are foiled by Superman. After attempting to cripple the superhero with synthesised kryptonite, the plan goes awry when a key ingredient is missed and, rather than stopping him, the material causes Superman to turn into an evil incarnation of his former self. This ends in a battle between the righteous Clark Kent and the malicious Superman and after successfully defeating his alter-ego, the good Superman heads to Webster’s lair in the grand canyon where a giant supercomputer built by Gorman almost succeeds in defeating the hero.

The film features a sequence that terrified me when I watched it as a child, which sees the supercomputer turning self-aware and forcefully changing Webster’s sister into a bizarre cyborg creature.

The poster art is credited to an American artist called Larry Salk about whom I’ve been able to discover very little. A now defunct gallery site described him as a freelance illustrator who worked on around 165 film posters, as well as painting for advertisements, video game covers, record sleeves and more. IMPAwards features a few of his posters (I have his one sheet for the 3D re-release of House of Wax) and he was the artist who painted the famous portrait of Cosmo Kramer from Seinfeld. He apparently passed away in 2004.

The late artist John Berkey painted a scene from the finale on the international one sheet.

Unique artwork by the Thai artist Tongdee Panumas features on this Thai poster for the release of Superman in 1978 (although the release date in Thailand was likely later). Whilst there had been several other superhero films released over the preceding decades, including three Superman ones, this is often considered to presage the hugely popular franchises of today, including Marvel’s Cinematic Universe and DC’s new crop of films. The Superman character had been invented in 1933 by two high school students, Jerry Siegel and Joe Shuster, who would go on to sell their creation to the original incarnation of DC Comics (then called Action Comics) in 1938.

The first Superman film appeared exactly 30 years before this one and was actually a 15 chapter serial that dealt with the character’s origin story, from his birth on the dying planet of Krypton to his eventual assumption of the guise of mild-mannered reporter Clark Kent in the city of Metropolis. The 1978 film tackled the same origin story and was in development for around four years after Alexander and Ilya Salkind, a father and son producing team, negotiated the rights from DC in 1974. The Godfather scribe Mario Puzo was hired to write the script and the hunt for a suitable director took almost three years before Richard Donner was eventually selected. The producers decided to film Superman and its sequel back-to-back, but tensions during the production saw the latter’s production put on hold to focus on the first film. Puzo’s script was apparently completely retooled by Donner and an uncredited Tom Mankiewicz.

The casting of Superman was as protracted as the hunt for a director and several A-list actors were offered the part before the production team decided to instead go with the relatively unknown Christopher Reeve. The choice would be richly rewarded, both in financial terms but also in the amounts of critical praise Reeve would garner over the months following the films release. Any doubts about the film being a schlocky retread of previous superhero films were put to bed by the casting of the likes of Marlon Brando (taking a then record salary with profits percentage totalling $19m) as Superman’s father Jor-El, Gene Hackman as the villainous Lex Luthor and Margot Kidder as Lois Lane. 

The film begins with the destruction of Krypton and Kal-El’s (Superman) parents sending their infant son off into space to land on Earth in the fictional town of Smallville in Kansas. The boy is found and raised by Jonathan and Martha Kent as their own son (whom they name Clark) and the couple vow to keep his burgeoning powers a secret. When he reaches 18, following the death of Jonathan, Clark hears a psychic call and travels to the Arctic with a crystal he finds in the craft that took him to earth. There the crystal builds the Fortress of Solitude where a hologram of Jor-El teaches his son about his origins and the extent of his powers. After 12 years of training Clark heads to Metropolis and takes a job as a reporter at the Daily Planet newspaper where he meets Lois Lane, a fellow reporter. Soon after he begins using his powers in public for the first time with heroic rescues and acts of crime prevention proving to Metropolis that there is a superhero in their midst.

The nefarious plans of Lex Luthor threaten the lives of everyone on the West Coast of America and Superman must act to stop him, however the master criminal learns of Superman’s weakness when it comes to the radioactive element Kryptonite which, as the name suggests, comes from his home planet. At the time the film was the most expensive made, with a budget of $55 million, but it ended up as a huge box-office success and earned over $300m during its cinema run. The then groundbreaking special effects were particularly praised and the film was able to capitalise on cinema audiences’ appetite for science-fiction and fantasy following the release of films such as Star Wars and Close Encounters of the Third Kind a year earlier. Critics lavished the film with praise and the sequel was quickly put into turnaround by the producers, although things didn’t exactly work out smoothly for most involved.

Tongdee Panumas (he signs his posters with just his first name) was an incredibly prolific Thai film poster artist during the 70s, 80s and 90s. I’ve been unable to find out much about him, other than that he was born in 1947, so if anyone has any more details please get in touch.

Note that the scenes from the film depicted towards the bottom of the poster also appear in much more detail on a series of Thai lobby posters that I plan to add to the site in the near future. Elements of this poster are of course based on the classic US poster by Bob Peak that features the Superman logo against blue sky and clouds.

This is the original Thai poster for the release of Superman II, the sequel to 1978’s Superman the Movie. The artwork is partially based on the international one sheet painted by the American artist Dan Goozee (see here). Goozee’s artwork also appeared on the Japanese B2 poster. My belief is that the Thai artist, Tongdee Panumas, repainted the original artwork and then added new items to the montage.

Superman II is infamous for its troubled production which saw original director Richard Donner replaced part way through filming. The producers of the first film had decided to shoot the sequel at the same time. Donner had filmed multiple scenes, including those featuring Marlon Brando, but at a certain point a decision was made to pause filming the sequel to get the first film out of the door. Once Superman the Movie was released into cinemas, the production team returned to finish off the sequel. In the interim period, the producers had been sued by Brando for a slice of the first film’s profits so his filmed scenes were excised from the sequel.

Richard Lester, who was originally brought on as an uncredited line producer on the first film, was chosen to replace Donner. The latter had fallen out with the producer Pierre Spengler whilst filming the first movie and soon discovered that he wasn’t to be invited back to complete the sequel. Lester ended up refilming many of the scenes that Donner had completed but quite a lot of the latter’s work survived in the final cut, including scenes with Gene Hackman who was unable to return for the reshoots. Composer John Williams also had a scheduling conflict but he recommended Ken Thorne, a friend and fellow composer, to the production team.

The fairly simple storyline sees the villains teased at the start of the first film, Kryptonians General Zod (a memorable performance by Terence Stamp) and his two accomplices, escape from the Phantom Zone and descend to earth. There they cause havoc and eventually break into the White House, holding the president hostage. Meanwhile, Clark Kent and Lois Lane are on holiday cementing their romantic relationship. Lois has become convinced that her boyfriend is in fact Superman in disguise. Lex Luthor has also managed to escape from prison and agrees a tentative deal with the Zod that he will help them find Superman in exchange for him being given Australia to rule. The stage is set for a showdown between the four Kryptonians at the Fortress of Solitude.

Despite the behind the scenes woes, the film is actually a very strong sequel and was critically acclaimed on release. The box-office receipts were also very healthy and led to an inevitable sequel 3 years later (it was even teased at the start of the credits for part II).

Tongdee’s artwork features several key scenes from the film and I particularly love the floating Superman head in the bottom right. Note that there’s a Trebor advert on the left side and this is common for Thai posters of the era. I believe that companies paid to have their brand associated with a film’s release (as is common practice today) and these logos would often make it onto the poster. Pepsi is one brand logo that often appears on Thai posters.

Tongdee was an incredibly prolific film poster artist during the 70s, 80s and 90s. I’ve been unable to find out much about him, other than that he was born in 1947, so if anyone has any more details please get in touch.