Another non-poster addition to the site, this is the original UK marketing campaign book and synopsis document for the sci-fi classic Tron. The campaign book was sent out to cinema managers, newspaper and magazine staff, and other entities who would have been involved in the marketing of the film back in 1982.

There are some truly great historic gems contained within the book and I’m sure it’ll bring back memories for many folks who were around at the time of the original release. Of particular note is the ‘tie-ins’ section that features several promotional products launched alongside the film. The central page (pictured to the left) is a suggestion of how an editor might layout an advertising campaign and features all manner of strange imagined adverts that have absolutely no link to a film like Tron whatsoever!

Also check out the merchandise section; it looks like Tron had some great swag launched along with it. The poster section shows the printed material that would have been available to cinema managers to display. I have the original UK quad for Tron, which can be viewed here.

I’ve also scanned the original synopsis brochure for the film.

‘Jaws with boars’, Razorback was the debut feature of Australian director Russell Mulcahy, probably best known for the 1986 fantasy classic Highlander. Prior to shooting the film Mulcahy had been working as a successful music video director for several years and is credited with the first video ever to air on MTV (Video Killed the Radio Star by The Buggles).

Set and filmed in the Australian outback, the story sees American Carl Winters (Gregory Harrison) traveling there to investigate the mysterious disappearance of his wife, a reporter who was looking at the illegal hunting of outback wildlife. Carl soon discovers that she was attacked by an oversized Razorback boar and teams up with a local hunter (Bill Kerr), whose grandson was killed by the beast, and his friend Sarah (Arkie Whiteley). They set out to track down and stop the creature before it can kill again but have to contend with a pair of deranged locals intent on covering up their part in the death of Carl’s wife.

Mulcahy’s direction and Dean Semler’s award-winning cinematography elevate the film above the usual low-budget horror fare. The special effects used to realise the titular beast aren’t particularly great but there a handful of scenes that are well done, including some long shots of the rhino-sized animatronic monstrosity. The ending feels notably rushed and an interview with Alan Jones (critic, and friend of Mulcahy) on the DVD makes it clear that the director was forced to film the last few minutes against his wishes; Mulcahy having planned an alternative ending.

I’m crediting the artwork to ace illustrator Boris Vallejo, despite the lack of his usual signature, because it’s clearly his work as seen on this signed Belgian poster (image taken from emovieposter). It could be that Boris worked on a landscape layout, but It’s likely that a British designer was tasked with adapting his original artwork to the quad format. It’s equally possible that a British illustrator was asked to ape his style with a new layout. Regardless, it’s only fair that he is given the credit.

The original trailer is on YouTube.

George Miller‘s brilliant vision of an apocalyptic future set in the Australian wastelands follows the battle between vicious outlaw gangs and a group of Main Force Patrol (MFP) pursuit cops who try to keep law and order on the roads. When officer Max Rockatansky (Mel Gibson in his breakout role) kills the ‘Nightrider’, the leader of a motorcycle gang, he sets in motion a chain of events that sees his wife and young son murdered and his partner burned alive. Driven mad by grief, Max commandeers a supercharged black Pursuit Special and sets out to avenge their deaths by whatever means necessary. The film was followed three years later by the superior Mad Max 2 (AKA The Road Warrior).

Because of Gibson’s anonymity to audiences outside Australia his face was not featured on many of the posters designed to sell the film in other territories. The American one sheet features a classic illustration of a leather-clad figure with his face covered by a futuristic visor. This British quad features an MFP figure pointing a shotgun directly at the viewer but it’s not obviously Mel Gibson’s character. The car below the figure is a hybrid between the colourful Interceptor cop vehicles and Max’s black Pursuit.

The poster was designed and illustrated by Tom Beauvais, a British artist with a lengthy career working in film marketing which saw him design and/or illustrate several notable posters, including the quad for Butch Cassidy and the Sundance Kid and the infamous ‘rotten hand bursting from the ground’ image for Lucio Fulci’s Zombie Flesh Eaters.

This UK quad was designed and illustrated by Tom Beauvais, a British artist with a lengthy career working in film marketing which saw him design and/or illustrate several notable posters, including the quad for Butch Cassidy and the Sundance Kid and the infamous ‘rotten hand bursting from the ground’ image for Lucio Fulci’s Zombie Flesh Eaters. In 2012 I was lucky enough to meet and interview Tom and the article can be read here. The Mad Max poster was discussed during the meeting:

———

You worked on one of my favourite film posters at the end of the 1970s, which is the one for Mad Max. Could you talk about designing that?
On that one we were working to a brief from Julian Senior at Warner Bros and he told us he wanted a policeman looking down the twin-barrels of a shotgun. I did an initial sketch of the figure with the car below and he responded really well to it. The praise was generous and I think it was probably because it had been his idea originally. I actually think that Mike Sparling, who I mentioned earlier, was used as a reference model for the policeman.

It’s a striking poster and made even more impressive by the fact that the illustration isn’t crowded out by too much text. It’s effective partly because it’s so minimal.

———

The poster is quite difficult to photograph well because it’s printed on a paper with a kind of silver metallic finish and so any reflections or bends in the paper are very obvious. It’s a difficult quad to find rolled and so I was very happy to track this pristine copy down earlier this year.

As well as this quad there was UK one sheet printed for the title that was designed by Beauvais and features the same artwork. The quad is also part of the Film on Paper collection and it can be viewed here.

A colourful montage on this Japanese poster for the release of Disney’s groundbreaking sci-fi film, Tron. Another title that was released in the incredible summer of 1982, which included Blade Runner, E.T. the Extra Terrestrial and The Thing, the film follows the adventures of hacker Kevin Flynn (Jeff Bridges) who finds himself broken down into data and absorbed into a 3D computer world of his own making. There he must join forces with his lover Yori and the titular Tron to battle the malevolent Master Control Program and liberate the system from its dictatorial grip, which is the only way Flynn can return to the real world.

The film features seminal use of computer graphics to depict the world inside the mainframe and, although the visuals date the film somewhat when viewed today, back in 1982 they wowed audiences worldwide and were instrumental in CGI’s rise to prominence in the years that followed.

Note that Japanese audiences would have been treated to a 70mm screening of the film. There is also a special B2 poster that was printed for the country that can be viewed here.

George Miller‘s brilliant vision of an apocalyptic future set in the Australian wastelands follows the battle between vicious outlaw gangs and a group of Main Force Patrol (MFP) pursuit cops who try to keep law and order on the roads. When officer Max Rockatansky (Mel Gibson in his breakout role) kills the ‘Nightrider’, the leader of a motorcycle gang, he sets in motion a chain of events that sees his wife and young son murdered and his partner burned alive. Driven mad by grief, Max commandeers a supercharged black Pursuit Special and sets out to avenge their deaths by whatever means necessary. The film was followed three years later by the superior Mad Max 2 (AKA The Road Warrior).

Because of Gibson’s anonymity to audiences outside Australia his face was not featured on many of the posters designed to sell the film in other territories. The American one sheet features a classic illustration of a leather-clad figure with his face covered by a futuristic visor. This British quad features an MFP figure pointing a shotgun directly at the viewer but it’s not obviously Mel Gibson’s character. The car below the figure is a hybrid between the colourful Interceptor cop vehicles and Max’s black Pursuit.

This UK one sheet was designed and illustrated by Tom Beauvais, a British artist with a lengthy career working in film marketing which saw him design and/or illustrate several notable posters, including the quad for Butch Cassidy and the Sundance Kid and the infamous ‘rotten hand bursting from the ground’ image for Lucio Fulci’s Zombie Flesh Eaters. In 2012 I was lucky enough to meet and interview Tom and the article can be read here. The Mad Max poster was discussed during the meeting:

———

You worked on one of my favourite film posters at the end of the 1970s, which is the one for Mad Max. Could you talk about designing that?
On that one we were working to a brief from Julian Senior at Warner Bros and he told us he wanted a policeman looking down the twin-barrels of a shotgun. I did an initial sketch of the figure with the car below and he responded really well to it. The praise was generous and I think it was probably because it had been his idea originally. I actually think that Mike Sparling, who I mentioned earlier, was used as a reference model for the policeman.

It’s a striking poster and made even more impressive by the fact that the illustration isn’t crowded out by too much text. It’s effective partly because it’s so minimal.

———

As well as this UK one sheet there was a British quad poster printed for the title that was designed by Beauvais and features the same artwork. The quad is also part of the Film on Paper collection and it can be viewed here.

A superb design on this 30×40 poster for the US release of the excellent Australian thriller Road Games. The film’s director Richard Franklin was born in Melbourne but went on to study at the acclaimed film school at the University of Southern California, alongside future filmmakers such as George Lucas, Robert Zemeckis and John Carpenter. Franklin returned to Australia at the beginning of the 1970s when the country’s film industry was in resurgence and began directing, first on the TV police drama ‘Homicide’ and then helming a pair of soft-core porn features. In 1978 he directed Patrick, a horror film featuring a man in a coma wreaking havoc using telekinetic powers, which was a pivotal moment in Franklin’s career as it ultimately led to him being entrusted with the budget for Road Games, at the time Australia’s most expensive feature film.

Scripted by Everett De Roche, an Australian screenwriter who was a frequent collaborator with Franklin, the film was funded in part by Avco Embassy, the American independent studio and distributor, who paid $500k for all rights outside of Australia. Franklin apparently originally wanted to hire Sean Connery in the lead role but when salary demands ruled this out the production went with the prolific American character actor Stacy Keach, who is excellent in the role of Quid, a cross-country truck driver who features in practically every scene in the film. Whilst driving his cargo of meat across the country Quid becomes convinced that a man driving a green panelvan is a serial killer who has been butchering young women in various towns across Australia. Jamie Lee Curtis features, in what is essentially an extended cameo, as a hitchhiker who Quid picks up and quickly becomes embroiled in his plans to apprehend the suspect. The film is well paced and features several tense sequences and a moments of Mad Max-esque automobile carnage (the boat!).

In this 2002 interview with Franklin the director complains that the US distributors sold the film as a Psycho-esque slasher, which he feels hurt its box-office performance. This artwork certainly backs up that claim, despite the early guitar string murder happening almost exactly as its depicted on this poster. The film is certainly more of a paranoid thriller than a true horror but it’s easy to see why the distributors wished to sell it as as such.

Despite extensive searches I’ve been unable to identify the artist behind this painting so if anyone has any ideas please get in touch and I’ll update the credit. The same image has been used several times since the original cinema release on VHS and DVD covers. The Australian poster is markedly different.