One of two werewolf themed horrors to be released in 1981, Joe Dante‘s The Howling beat John Landis’ An American Werewolf in London to cinemas by a few months, but both would go on to be cult classics of the genre, even if the latter film won more critical plaudits at the time of its release. Despite hugely different storylines each film features a memorable werewolf transformation scene and The Howling’s one was created by noted practical effects specialist Rob Bottin (The Thing, Robocop), which was his first solo effort away from his mentor Rick Baker. Although he had initially started work on The Howling, Baker had decided to leave the production to work on Landis’ film and handed the reigns over to Bottin. The results are definitely impressive and were certainly groundbreaking for the time, however Baker’s handiwork on AWIL is unforgettable and impressed the judges of the Academy Awards so much that he won the Outstanding Achievement in Makeup in its inaugural year.

Very loosely based on the novel of the same name by Gary Brandner, The Howling’s script was worked on by two screenwriters before Dante brought in John Sayles, with whom he collaborated on 1978’s Piranha to write a third draft. The film begins as the investigative TV report Karen White (Dee Wallace) is on her way to meet the serial murderer Eddie Quist (Robert Picardo) at a sleazy LA porn store as part of a police sting operation. After entering a booth, Karen is surprised by Eddie who is standing behind her and forces her to watch a porno of a young woman being attacked. Karen turns to look at Eddie and her screams attract nearby police officers who shoot and apparently kill him. Severely traumatised by the event and suffering from hallucinatory flashbacks, Karen’s therapist Dr Waggner (Patrick Macnee) refers her to a secluded retreat on the Californian coast called The Colony.

Karen travels there with her boyfriend Bill played by the late Christopher Stone, who was Dee Wallace’s boyfriend at the time and later married her (Stone sadly passed away from a heart attack in 1995), and the pair are welcomed by the residents of the camp, which is made up of several log cabins in a forest near the coast. One night Bill is out for a walk and is attacked and bitten by a werewolf, which is actually Marsha Quist (Elisabeth Brooks) a sultry nymphomaniac who has been at the Colony for months. Later she accosts Bill and the pair make love in the forest as they transform into werewolves together. Karen suspects all is not right and invites her friend Teri (Belinda Balaski), another reporter who is looking into Eddie Quist and has discovered that his body is missing from the morgue, out to visit her. Soon after arriving Teri is attacked and killed by Eddie whom she watches transform into a wolf (with Rob Bottin’s help) and before long Karen discovers the true secret of the Colony. Teri’s partner Chris (Dennis Dugan) comes to Karen’s rescue clutching a rifle loaded with silver bullets.

The film was made on a low budget (circa $1m) and was a commercial success around the globe, making tens of millions of dollars. It inevitably spawned a number of significantly less interesting sequels, starting with 1985’s ‘Howling II: Your Sister is a Werewolf’. Joe Dante believes that Steven Spielberg saw the film at the cinema and subsequently offered him the directorial job on the cult classic Gremlins (1984).

Despite The Howling’s relatively high profile I’ve been unable to identify the artist responsible for the artwork on this US one sheet, which was also used as the marketing art in several other countries. If anyone has any ideas please get in touch. Note that this particular poster is discoloured somewhat as it is meant to be more orange/yellow in tone, and I believe it’s the result of an error during printing. It’s not the first one sheet for the Howling that I’ve seen with this discolouration and at least three can be seen in emovieposter’s past sales history of the poster. I suspect that a batch of the posters fell victim to an issue with blue/green inks at the time of printing.

One of the best horror films of all time has a poster featuring one of the best taglines of all time. 37 years on, the film has lost none of its raw, brutal power and the US one sheet must have left cinema-goers in no doubt as to the movie they were about to watch. It’s interesting that the decision was made to reveal the (subsequently) iconic Leatherface on the poster and not leave his introduction to the film itself.

This version of the poster was for the 1980 re-release of the film by New Line Cinema. They obtained the rights from the (then) bankrupt Bryanston Distributing Company who originally released the film in 1974. The first release poster is practically identical to this one with the only notable difference being the copyright notice in the bottom left and the lack of an NSS number and blurb on the re-release.

Some more information on the Bryanston/New Line change from IMDB:

“The film’s original distributor was Bryanston Distribution Company, in fact a Mafia front operated by Louis “Butchie” Peraino, who used the movie to launder profits he made from Deep Throat (1972). In return, the production received only enough money to reimburse the investors and pay the cast and crew $405 a piece. The producers eventually discovered that Peraino had lied to them about the film’s profits; after Peraino was arrested on obscenity charges when his role in Deep Throat was revealed, the cast and crew filed a suit against him and were awarded $25,000 each. New Line Cinema, which obtained the rights to “Chain Saw” from the bankrupt Bryanston, paid the cast and crew as part of the purchase agreement.”

The original trailer can be watched here.

If I had to choose my top 10 horror films of all time there’s no question that Tobe Hooper‘s 1974 classic would be very close to the top of the list. 37 years after it was filmed it has lost none of its raw power, despite the countless imitations made since, and its impact on the horror genre cannot be underestimated.

To my mind there are few scenes in horror as brutal and shocking as the moment involving Leatherface and the sliding door. The film features little in the way of the kind of gore that modern horrors seem to rely on, yet is no less disturbing for it. The 1986 sequel famously upped the gore and violence significantly.

This Japanese poster features star Marilyn Burns in one of the film’s most disturbing scenes involving ‘Grandpa’, as well as smaller images of Leatherface, Grandpa himself and the infamous meat-hook scene.

Check out the Japanese poster for a 2007 festival re-release of the film and the classic US poster.

Bizarrely, the house featured in the film is now a family restaurant!

Here’s the brilliant original trailer.

If I had to choose my top 10 horror films of all time there’s no question that Tobe Hooper‘s 1974 classic would be very close to the top of the list. Decades after it was filmed it has lost none of its raw power, despite the countless imitations made since, and its impact on the horror genre cannot be underestimated.

To my mind there are few scenes in horror as brutal and shocking as the moment involving Leatherface and the sliding door. The film features little in the way of the kind of gore that modern horrors seem to rely on, yet is no less disturbing for it. The 1986 sequel famously upped the gore and violence significantly.

This is the British quad for a 1998 re-release of the film at the ABC Shaftesbury avenue cinema in London. Despite the BBFC declining to issue the film a certificate back in 1975, which effectively meant the film was banned from release, the Greater London Council decided to allow cinemas to screen a pre-cut ‘X’ version of the film. A few other councils around the UK also ignored the ban but many upheld it. An uncut VHS was apparently released on the Wizard label in 1981.

In 1998 the London Borough of Camden passed the film uncut with an 18 certificate and began showing the film in cinemas. Shaftesbury avenue is just inside the Borough boundary so the ABC was well placed to screen the film to central London audiences. The fact that this poster has a December date on there indicates it’s from 1998 and not 1999 when the film was finally passed uncut by the BBFC and given a wider release.

The censorship website Melon Farmers features a great write up of the situation.

The ABC is now an Odeon cinema and it has changed owners several times in its history. Check out this fantastic set on Flickr, which contains photos of the cinema over the years . The same Flickr user has uploaded a veritable gold mine of British cinema photos – see here.

This poster is practically identical to the original 1975 quad (aside from the certificate) and I’m pretty sure they simply scanned the original to create this one. This re-release poster often appears with the cinema snipe at the bottom having been removed.