George Miller‘s brilliant vision of an apocalyptic future set in the Australian wastelands follows the battle between vicious outlaw gangs and a group of Main Force Patrol (MFP) pursuit cops who try to keep law and order on the roads. When officer Max Rockatansky (Mel Gibson in his breakout role) kills the ‘Nightrider’, the leader of a motorcycle gang, he sets in motion a chain of events that sees his wife and young son murdered and his partner burned alive. Driven mad by grief, Max commandeers a supercharged black Pursuit Special and sets out to avenge their deaths by whatever means necessary. The film was followed three years later by the superior Mad Max 2 (AKA The Road Warrior).

Because of Gibson’s anonymity to audiences outside Australia his face was not featured on many of the posters designed to sell the film in other territories. The American one sheet features a classic illustration of a leather-clad figure with his face covered by a futuristic visor. This British quad features an MFP figure pointing a shotgun directly at the viewer but it’s not obviously Mel Gibson’s character. The car below the figure is a hybrid between the colourful Interceptor cop vehicles and Max’s black Pursuit.

The poster was designed and illustrated by Tom Beauvais, a British artist with a lengthy career working in film marketing which saw him design and/or illustrate several notable posters, including the quad for Butch Cassidy and the Sundance Kid and the infamous ‘rotten hand bursting from the ground’ image for Lucio Fulci’s Zombie Flesh Eaters.

This UK quad was designed and illustrated by Tom Beauvais, a British artist with a lengthy career working in film marketing which saw him design and/or illustrate several notable posters, including the quad for Butch Cassidy and the Sundance Kid and the infamous ‘rotten hand bursting from the ground’ image for Lucio Fulci’s Zombie Flesh Eaters. In 2012 I was lucky enough to meet and interview Tom and the article can be read here. The Mad Max poster was discussed during the meeting:

———

You worked on one of my favourite film posters at the end of the 1970s, which is the one for Mad Max. Could you talk about designing that?
On that one we were working to a brief from Julian Senior at Warner Bros and he told us he wanted a policeman looking down the twin-barrels of a shotgun. I did an initial sketch of the figure with the car below and he responded really well to it. The praise was generous and I think it was probably because it had been his idea originally. I actually think that Mike Sparling, who I mentioned earlier, was used as a reference model for the policeman.

It’s a striking poster and made even more impressive by the fact that the illustration isn’t crowded out by too much text. It’s effective partly because it’s so minimal.

———

The poster is quite difficult to photograph well because it’s printed on a paper with a kind of silver metallic finish and so any reflections or bends in the paper are very obvious. It’s a difficult quad to find rolled and so I was very happy to track this pristine copy down earlier this year.

As well as this quad there was UK one sheet printed for the title that was designed by Beauvais and features the same artwork. The quad is also part of the Film on Paper collection and it can be viewed here.

George Miller‘s brilliant vision of an apocalyptic future set in the Australian wastelands follows the battle between vicious outlaw gangs and a group of Main Force Patrol (MFP) pursuit cops who try to keep law and order on the roads. When officer Max Rockatansky (Mel Gibson in his breakout role) kills the ‘Nightrider’, the leader of a motorcycle gang, he sets in motion a chain of events that sees his wife and young son murdered and his partner burned alive. Driven mad by grief, Max commandeers a supercharged black Pursuit Special and sets out to avenge their deaths by whatever means necessary. The film was followed three years later by the superior Mad Max 2 (AKA The Road Warrior).

Because of Gibson’s anonymity to audiences outside Australia his face was not featured on many of the posters designed to sell the film in other territories. The American one sheet features a classic illustration of a leather-clad figure with his face covered by a futuristic visor. This British quad features an MFP figure pointing a shotgun directly at the viewer but it’s not obviously Mel Gibson’s character. The car below the figure is a hybrid between the colourful Interceptor cop vehicles and Max’s black Pursuit.

This UK one sheet was designed and illustrated by Tom Beauvais, a British artist with a lengthy career working in film marketing which saw him design and/or illustrate several notable posters, including the quad for Butch Cassidy and the Sundance Kid and the infamous ‘rotten hand bursting from the ground’ image for Lucio Fulci’s Zombie Flesh Eaters. In 2012 I was lucky enough to meet and interview Tom and the article can be read here. The Mad Max poster was discussed during the meeting:

———

You worked on one of my favourite film posters at the end of the 1970s, which is the one for Mad Max. Could you talk about designing that?
On that one we were working to a brief from Julian Senior at Warner Bros and he told us he wanted a policeman looking down the twin-barrels of a shotgun. I did an initial sketch of the figure with the car below and he responded really well to it. The praise was generous and I think it was probably because it had been his idea originally. I actually think that Mike Sparling, who I mentioned earlier, was used as a reference model for the policeman.

It’s a striking poster and made even more impressive by the fact that the illustration isn’t crowded out by too much text. It’s effective partly because it’s so minimal.

———

As well as this UK one sheet there was a British quad poster printed for the title that was designed by Beauvais and features the same artwork. The quad is also part of the Film on Paper collection and it can be viewed here.

Not Quite Hollywood is an excellent, raucous documentary looking at the Ozploitation genre of films – the low budget horror, action and comedies packed full of sex, violence and swearing that were made following the introduction of the adult ‘R’ rating by Australian censors in 1971. Featuring just about every surviving filmmaker and actor, the film intercuts new and archive interviews with footage from a huge list of titles that were made during the roughly 15 year period that the genre flourished. Writer/director Mark Hartley has a clear abiding love of the genre and wants to treat the viewer to as many clips and details as possible – you certainly won’t be bored watching this documentary.

Featuring films such as the action/horror Road Games, the dystopian horror Turkey Shoot, the telekinetic coma patient on rampage flick Patrick and the post-apocalyptic action classic Mad Max, it also has interviews with fans of the genre such as director Quentin Tarantino who admits to becoming obsessed with several of the films in the genre. He is interviewed both alone and alongside his friend the Anglo-Australian director Brian Trenchard-Smith (BMX Bandits, Dead End Drive-In) and these sections are particularly entertaining. I guarantee that you’ll come away from watching the documentary with a list of films to check out as soon as possible – I know I did!

This poster, which features several images from the original posters of the films, was put together by Marcus Cobbledick who is the ‘Theatrical Art Director’ at the film’s distributor Madman Entertainment. He is interviewed about his job in this article and mentions this particular poster:

‘Not Quite Hollywood was a special title as I was involved in the project before pre-production and worked many hours on the film itself. We had access to thousands of wonderful production stills and vintage posters from the archives so we were spoilt for choice when selecting images for the poster montage.’

Mark Hartley was interviewed on the (now defunct Media & Culture Australia) site and mentions that Cobbledick also had a hand in the opening title sequence for the film:

‘I had collected, over the years, so much poster art, and we had amassed an amazing amount of stills when we were doing the research. I said to [our graphic designer] Marcus Cobbledick: We just need to keep a real 70s feel, because all the poster art was so great. It’s a lost art. So I wanted everything to have that sort of sensibility to it, and he ran with it. He was getting briefs that no-one really gets: We need to get a photo of such-and-such, and then vomit on her’

Bonus points if you can name each film featured on this poster!