Striking artwork by the British artist Vic Fair on this quad poster for the release of the 1975 film Inserts. The film was the debut film of writer/director John Byrum, an American who appears to have spent quite a lot of time writing, producing and directing TV shows, although his last credit was for Duets (2000). The film is set in Hollywood in the 1930s and deals with actors and directors who were struggling to make the transition from silent films into ‘talkies’ so instead turned to making pornography for a living. Rather unusually the film was shot in the style of a stage play, on one set and in real time, with only five actors in total. The cast is rather impressive and features Richard Dreyfuss (the same year that Jaws was released), Jessica Harper (Suspiria) and the late Bob Hoskins in one of his first major film roles. The plot is described thusly on IMDb:

A once-great silent film director, unable to make the transition to the new talkies, lives as a near-hermit in his Hollywood home, making cheap, silent sex films, and suffering in the knowledge of his sexual impotence, and apathetic about the plans to demolish his home to make way for a motorway. His producer and his producer’s girlfriend come by to see how he is doing (and to supply heroin to the actress as her payment). The girlfriend stays to watch them filming, and is deeply impressed by his methods. When the actress goes to the bathroom, and dies there of an overdose, the girlfriend takes her place in the film. Then the producer returns…

Sadly the film was a critical and commercial failure on its release, not helped by the fact that it was given a very prohibitive X certificate in the US, which was later downgraded to NC-17 after a battle with the sensors that Dreyfuss himself was involved in. The user reviews on IMDb are a little less damning than the professional critics were at the time of its cinema release.

This quad poster was both designed and painted by Vic Fair who is one the most important characters ever to work in British film marketing. He is responsible for several iconic posters, including The Man Who Fell To Earth, posters for Hammer horrors like Vampire Circus, and the withdrawn advance one sheet for A View to a Kill. I interviewed Vic for this site and that article can be viewed by clicking here.

Note that there are also at least two other styles of British quads for the release of Inserts, including this style B one (image taken from Moviepostermem.com) which was based on Vic’s design but was painted by the celebrated Italian artist Arnaldo Putzu.

Anyone who’s seen Steven Spielberg‘s 1977 sci-fi classic Close Encounters of the Third Kind will know just how erroneous this painting by the Polish artist and designer Andrzej Pagowski is in representing the aliens seen in the film, but to me that’s part of its charm. It certainly wasn’t the first time that a Polish poster artist chose to reinterpret a creature from a film they were tasked with creating advertising material for, although Pagowski seems particularly fond of doing so as can be seen with his poster for Ridley Scott’s Alien, amongst others.

Spielberg had been developing Close Encounters for several years, with the origins stretching back to his youth and an early fascination with sci-fi and UFOs, but when Jaws became a critical and box-office behemoth in 1975, he was given creative carte blanche by the studio Columbia with whom he had negotiated a deal to develop a sci-fi film. The film’s Wikipedia page details the multiple iterations the screenplay went through, including a draft by Paul (Taxi Driver) Schrader, but the final script was written by Spielberg (with uncredited help from Jerry Belson). The director later revealed that he had been warned off making a film on the subject by both the US government as well as NASA, with the latter reportedly writing him a 20 page letter advising against it. This only served to fuel Spielberg’s passion for the project.

The film begins in the Sonoran desert with French scientist Claude Lacombe (legendary French director François Truffaut) and a group of US government scientists rushing to the site where a group of World War II-era planes that went missing mid-flight 30 years earlier appear overnight without explanation. They later find a ship that went missing in 1925 in the Gobi desert whilst an American air traffic control team overhears two airline pilots discussing a near-miss with an unidentified flying object, but decline to officially report it.

In Indiana, electrical technician Roy Neary (a memorable performance by Richard Dreyfuss) has a close encounter with a UFO whilst responding to a state-wide power outage. He soon becomes obsessed with an image he keeps seeing in his head and his erratic behaviour soon alienates his wife and kids. Neary and a group of others who have come into contact with the unidentified visitors, including single-mum Jillian (Melinda Dillon) whose young son was abducted one night, converge on Devils Tower in Wyoming. There the government have set up a site in preparation for the anticipated arrival of the alien’s mothership and no one is prepared for what happens next.

The film was another critical and commercial success for Spielberg, earning almost $340 million on a $18 million production budget. It would go on to win multiple awards and quickly entered the cultural zeitgeist, sparking the imagination of millions around the world who agreed it’s unlikely that we’re alone in the universe.

Andrzej Pagowski is a prolific film poster artist who was born in Warsaw in 1953 and studied at the celebrated University of Fine Arts in Poznań, graduating in 1978 under the tutorship of the noted artist Waldemar Świerzy. In 1990 he started his own graphic design studio called Studio P, which he developed into an advertising agency by 1993. According to the biography on his official site, Pagowski has illustrated over 1000 posters during his career and has also done work for books, magazines and music covers. In addition, he is also a TV and theatre stage designer and a screenwriter. Undoubtedly a man of many talents!

Pagowski’s official site features an extensive gallery of his work, including several of the posters. Polishposter.com also features multiple pages worth of his movie posters and this culture.pl article is well worth a read too.

Lurid artwork features on this Turkish poster for Steven Spielberg’s 1975 masterpiece Jaws. Apparently the film wasn’t actually released in Turkey until 1981 which explains why the enterprising designer of this poster has used American artist Lou Feck’s illustration of a shark from the poster for Jaws 2 (1978) and inserted a bikini-clad victim into its mouth (as well as blood dripping from the shark’s teeth). Feck’s illustration was used around the world to promote the sequel after originally appearing on the front of the Jaws 2 novel and I have the Japanese B2 in the Film on Paper collection.

The US one sheet’s instantly recognisable image was painted by the American artist Roger Kastel and was originally commissioned for the paperback cover of Peter Benchley’s novel, but when Universal saw the artwork they bought the rights to use it for the poster and following the worldwide success of the film it would go onto become one of the most imitated and parodied images of all time, as well as a merchandising product in its own right.

Friend of the site Steve Guariento got in touch to point out that the bikini-clad lady was also adapted from another piece of art, namely the Italian four sheet for the Hammer film Dracula AD 1972 (click here to see it) that was painted by one of my favourite artists, Renato Casaro. The designer of the poster clearly had a Turkish artist paint some open eyes and an open mouth over the original art since the woman is asleep on Casaro’s poster. All of which makes it a bit of a Frankenstein’s monster of a poster!

This is the original cinema program that was sold at Japanese screenings of Steven Spielberg’s classic 1975 horror, Jaws. The instantly recognisable image was painted by the American artist Roger Kastel and was originally commissioned for the paperback cover of Peter Benchley’s novel, but when Universal saw the artwork they bought the rights to use it for the poster and following the worldwide success of the film it would go onto become one of the most imitated and parodied images of all time, as well as a merchandising product in its own right. Kastel also painted the ‘Gone with the Wind’ style one sheet for The Empire Strikes Back. Check out his official site here.

I also have the original US one sheet which can be seen on my site here.

Note that this program features images of and details about the production, the director and several of the actors. It also includes a hand-written message especially for Japanese ‘movie buffs’.

I’ve waited many years to add this iconic one sheet for Steven Spielberg’s masterpiece Jaws to the Film on Paper collection as I wanted to find a rolled copy, which is no meant feat considering the film’s popularity and the fact that it was released in the mid-1970s (rolled posters from this period are rare). I finally won this copy in an auction earlier this year and what’s notable is that when other rolled originals of Jaws appear they almost always have the same NSS information layout at the bottom as this one, which many dealers and collectors believe means they originate from the Cleveland, Ohio NSS office. CineMasterpieces have a number of Jaws one sheets in their inventory (many already sold) and you can compare the different layouts of the NSS information (here’s an example).

The instantly recognisable image was painted by the American artist Roger Kastel and was originally commissioned for the paperback cover of Peter Benchley’s novel, but when Universal saw the artwork they bought the rights to use it for the poster and following the worldwide success of the film it would go onto become one of the most imitated and parodied images of all time, as well as a merchandising product in its own right.

Collector’s Weekly published a fascinating article about the creation of the poster and the events that led up to Kastel being commissioned to work on the poster. The artist recalls the day the project dropped into his lap:

“I had just delivered a painting to Bantam’s art director, Len Leone,” he says. “Bantam was just loaded with great artists at that time, and Len really gave Bantam its look. I was sitting in Len’s office when Oscar Dystel, Bantam’s publisher, came in. He said, ‘Wait a minute. Don’t leave. I have a great book for you to read’. And he ran out and came back with ‘Jaws.’”

A cover had already been painted by the renowned book cover illustrator for the Doubleday hardback edition of the book but as Kastel remembers it Dystel wasn’t happy with the first cover:

“He wanted me to read the book to pick out a new part to illustrate. But, of course, the best part was the beginning, where Chrissie goes into the water nude.” Turns out the Doubleday concept, if not the execution, was not so bad after all. Kastel did a sketch for Dystel and Leone to critique. “The only direction Oscar and Len gave me was to make the shark bigger, and very realistic.”

Kastel visited his usual go-to source for reference material, the Museum of Natural History in New York, but came up short:

“They didn’t have anything I could use, so I asked if they had a shark exhibit. They said they did but that it was closed for cleaning. It was lunchtime, so I went upstairs anyway, and there were all these different stuffed sharks, just laying on boards. I had my camera with me so I took a few pictures. The shark in my painting developed from there. I just tried to paint a ferocious-looking shark that was still realistic.”

When the book was released the graphic nature of the image saw the paperback banned from shelves in Boston, Massachusetts, and St. Petersburg, Florida, but Bantam didn’t mind the publicity as it greatly boosted sales. The cover also caught the attention of the film studio who were developing the story for the big screen:

“Apparently Universal had tried other poster ideas, but in the end they picked mine. They changed the color of the ‘JAWS’ lettering, added the actor names and other credits, and blurred the girl’s breasts with some foam.”

Kastel is unsure what fate befell the original oil painting (which was approximately 20″ x 30″) and the last time he saw it was when the paperback was first released:

“It was hanging at the Society of Illustrators in New York,” he says. “It was framed because it was on a book tour, and then it went out to Hollywood for the movie. I expected it to come back, but it never did. Either someone has it or it’s lost in storage at Universal. They really should report it as stolen.”

I’ve credited the design of the poster to three parties, although Tony Seiniger (and his agency) is most often cited as the man behind it. This article on Posterwire features comments that also call out another agency called Magidell who apparently had input as well as Universal’s in-house marketing team. Kastel also painted the ‘Gone with the Wind’ style one sheet for The Empire Strikes Back. Check out his official site here.