Guillermo Del Toro’s sublime, fantastic fairy tale Pan’s Labyrinth almost had an official cinema poster by the great Drew Struzan, that is until the studio suits had their way. The poster you see here is from a special screening in London and the design was never actually used as a cinema poster in any country. The final American Pan’s Labyrinth one sheet can be seen here.

The full story of how Struzan and Del Toro worked together on the poster can be found in the fantastic book ‘The Art of Drew Struzan’, which is an absolute must-buy for anyone who who has even a passing interest in Drew’s work (it’s currently only £16.49 on Amazon UK and $23.07 on Amazon.com). The stories associated with each of the artworks are a fascinating insight into what it’s like to work with directors and studios during the creation of a film poster.

These excerpts are taken from the Pan’s Labyrinth section of the book.

Drew on the completion of the artwork:

Then the shit hit the fan – the studio never used the painting. It did wind up on a special vinyl issue of the soundtrack album though.

Once the image had been released online there were many who couldn’t believe that Drew’s artwork wasn’t used for the final poster.

They were having a press conference in Europe, and a reporter actually stood up and asked one of the suits, “How come you didn’t use Struzan’s artwork for the poster?” … The suit’s reply was: “We didn’t use it because it looks too much like art.”

That statement from the studio representative says it all really. It seems like they genuinely believe that cinema-goers won’t respond to illustrated posters any more and that the photoshopped monstrosities so prevalent today are the only way to sell films successfully.

This particular example of the poster was obtained from a very established and trusted poster dealer that had bought them from a contact in London, who managed to secure a few after the event had finished. I’m assuming it was for the UK premiere or a large press screening, but I’d love to know for sure so please get in touch if you have any more details. I’m certain it’s not a bootleg poster as it measures the standard size for one sheets, is printed on decent paper and the details are sharp when viewed up close.

Design and artwork by Tom Jung, featuring an excellent portrait of Ernest Borgnine, on this US 30×40 for this largely forgotten Western directed by Daniel Mann and starring the brilliant William Holden. Mann had made his name in the 1950s with a string of successful dramas, including Come Back, Little Sheba (1952), The Rose Tattoo (1955) and had helped Elizabeth Taylor win her first oscar for Butterfield 8 (1960).

The Revengers was seemingly an attempt to cash in on the success of Sam Peckinpah’s landmark film The Wild Bunch (1969), which had pushed the boundaries of violence in the Western genre and featured a very similar storyline based around a ragtag bunch of criminals getting together to carry out a job. In this case it’s Holden’s rancher who enlists the help of a gang of lawless convicts to help him in his quest for revenge after his family is killed and his farmstead destroyed by outlaws. Holden and Borgnine had headlined Peckinpah’s earlier film so the studio were obviously hoping for a similar level of success.

Tom Jung is perhaps best known for his iconic ‘style A’ one sheet for Star Wars and the style B one sheet for The Empire Strikes Back. He was a prolific designer and illustrator for film campaigns from the 1950s through to the 1980s. IMPAwards features a gallery of his work and his Wikipedia article has a selected list of the posters he worked on. The other posters I’ve collected by him can be seen here.