Ridley Scott‘s seminal sci-fi classic needs no introduction and is on many people’s ‘top 10 films of all-time’ list, including my own.

This British quad is based on the French poster credited to Jouineau Bourduge which is the combined surnames of two French poster designers/artists (both with the first name Guy) who were responsible for many classic posters from 1960s through to the 1980s. MoviePostersGallery.com has a gallery of posters by him, as does cinemaffiche.com. I’ve been unable to find anything in the way of a biography online so please get in touch if you have more information.

I’ve always found it interesting that Deckard (Harrison Ford) is given a very stylistic representation on the poster whilst the other two characters are displayed using photographs. It’s also slightly bizarre that the studio decided to promote a tie-in to win a Volkswagen Polo – talk about a mismatch of content and product!

One interesting thing to note is that the book tie-in shown in the bottom right corner features artwork by Drew Struzan. The design was proposed for the American one sheet but the production team ultimately went with John Alvin’s illustration instead. Drew would later be asked to design the poster for the release of the final cut in 2007.

The other Blade Runner posters I have collected can be seen here.

It took me many years to track down a rolled copy of this poster but I finally managed to locate one and I’m very happy to be able to add it to my John Carpenter collection. It’s hugely different from the US one sheets (advance and final) but it does feature the same great tagline.

The artwork is by the French illustrator René Ferracci who is responsible for the French poster, though I’m not sure if any adaptation was required to fit it to the quad format. It may be that a British artist had to make some adjustments.

It’s one of the few posters for the film not to feature the destroyed Statue of Liberty in some form.

Here’s the original trailer.

Great artwork by Brian Bysouth, from a design by Vic Fair, for this wizard versus dragon fantasy tale, which was co-produced by Disney and Paramount and directed by Matthew Robbins (Batteries Not Included). Apparently the effects for Vermithrax the dragon were given 25% of the film’s budget and were realised by several different teams, including Phil Tippet at ILM (final design and model), Brian Johnson (special effects) and Ken Ralston (flying scenes).

‘Go-motion’, a variant of stop-motion animation using computer-controlled cameras and developed by ILM for The Empire Strikes Back, was used for the scenes showing the dragon flying and walking with the intention of making these scenes feel more realistic.

Whilst Guillermo Del Toro was preparing to film his ultimately doomed version of The Hobbit, he stated:

One of the best and one of the strongest landmarks that almost nobody can overcome is ‘Dragonslayer.’ The design of the Vermithrax Pejorative is perhaps one of the most perfect creature designs ever made.

In 2012 I met and interviewed Brian Bysouth and the resulting article can be read here.

The US one sheet is markedly different but is also something of a classic, with artwork by Jeffrey Catherine Jones.

As with the film itself, the poster for the second Fright Night film is definitely a case of ‘if it’s not broken, why fix it?’. The artwork of the vampiric face is practically identical to the one that was used for the global marketing campaign for the original; the Japanese poster can be seen here. Note the slight difference in the eyes, which leads me to believe it may have been redrawn the second time around. The key difference for this version is the location and the suburban house of the first film has been replaced by the multi-storey town house of the second.

Set three years after the original, Charlie Brewster (William Ragsdale) has undergone psychiatric therapy and now believes that Jerry Dandridge (Chris Sarandon) was actually a serial killer who had disguised himself as a vampire, and is trying to get on with his life with new girlfriend Alex (Traci Lind). Peter Vincent (Roddy McDowall) has returned to being a burnt out vampire hunter on his Fright Night TV show, but one night a mysterious group of people move into his building lead by the alluring Regine (Julie Carmen). It’s not long before Charlie and Peter discover that she is Jerry’s vampire sister who plans to exact her revenge for his death and sentence Charlie to eternal damnation.

I’ve struggled to find out who was responsible for both the original and this sequel artwork so please get in touch if you have an idea.

The original trailer is on YouTube.

A really striking design on this British quad for the release of the original New York subway-based action thriller, The Taking of Pelham 123. Directed by Joseph Sargent, whose career seems to have consisted mostly of TV movies, the film stars the late Robert Shaw as the psychotic leader of a gang of criminals who board and hijack a subway train. The gang demand a ransom of $1million and threaten to execute a passenger for every minute over the deadline.

Walter Matthau plays a world-weary New York City Transit Authority police lieutenant who ends up being the chief negotiator between the gang, working to try and foil their plans. Famously the gang have colour-based nicknames, which they use instead of their real names (Robert Shaw is blue, for example). Director Quentin Tarantino would later use this idea for his film debut Reservoir Dogs. This film was remade by the late Tony Scott in 2009

This design is unique to the British quad and brilliantly uses the colourful lines of the real New York subway map designed by Massimo Vignelli as the background to the sweeping train made from the title of the film. The front element of the shadowy figure standing in the door is actually taken from the American advance one sheet, which can be seen here. I’m unsure who is responsible for the design of the quad so if you have any ideas please get in touch.

I had been hunting for a rolled copy of this quad for over a decade after seeing it in the book ‘Film Posters of the 1970s’ and I was thrilled to finally track down a copy as I consider it to be one of the best British posters ever printed.

Roman Polanski’s 1968 horror masterpiece Rosemary’s Baby was released with one of the most iconic posters of all time that, like many of the most memorable designs, features a striking image in conjunction with an intriguing tagline. There is a fascinating, newly-filmed documentary on the recently released Criterion blu-ray of the film, which features many of the people involved in its making, including the legendary producer Robert Evans who recounts the story of how this poster came to be:

“When we finished the film the front office [of Paramount], which was in New York at the time, didn’t want to release it. They didn’t know how to sell it. I went to a friend of mine [Stephen Frankfurt] who was president at Young & Rubicam, a very large advertising agency, and I told him my problem; I can’t release the movie because the whole of our advertising team doesn’t know how to sell it, and the picture’s brilliant! He goes to see it and then he said to be ‘Bob, I’m going to tell it you straight; it’s not an easy picture to sell and I’m not going to take one dime from you to give you a whole campaign for it.’ He then said ‘But if you buy what I give you I want one hundred thousand dollars’.

I walked in to the chairman of the board Charles Bluhdorn‘s office and said ‘take a look at this and you tell me if you want to write a cheque for one hundred thousand dollars’ and I turned the artboard around and there it is; there’s a mountain and a carriage and it says ‘Pray for Rosemary’s Baby’, that’s all. And he looks at it and he becomes so pale that he’s as white as these shoes that I’m wearing and he said ‘I have to pay him one hundred thousand dollars for three [four] words?!’ and I said that’s right, and he did! Pray for Rosemary’s Baby became the ad of the year. It made the picture and without that image people wouldn’t know what it is and they still didn’t know but they were intrigued. It opened to the biggest business Paramount had done in years.”

After a bit of research it seems that although Stephen Frankfurt should be credited as the creative director for the poster, it was actually designed by Philip Gips in conjunction with Richard Danne. I’ve been attempting to figure out exactly where each of these designers worked and I have to confess it has left me slightly confused. Stephen Frankfurt is profiled in this excellent piece by Adrian Curry on Mubi.com that details his involvement in several seminal film posters of the 1960s and 70s, including Downhill Racer and the first Emmanuelle movie. He also worked on opening titles (To Kill a Mockingbird) and trailers for several films, including the one for Rosemary’s Baby. According to the article Frankfurt’s thing ‘was to see the packaging of movies as a totality—designing the titles, posters, trailers and ads with one common look and theme.’ The article also notes that the baby carriage on the crag was shot on the outcrops of rocks in Manhattan’s Central Park.

Frankfurt died earlier this year and in this article in Adweek it mentions that he was also a partner in an agency he set up with Philip Gips and Aubrey Balkind (named simply Frankfurt Gips Balkind), where he worked on over 55 film marketing campaigns. It’s not totally clear but I believe that he must have worked on this poster whilst also serving as president at Young and Rubicam, hence the fact that Robert Evans mentions the larger agency in the interview above.

Note that in the comments of that article someone with the username ‘Villafranca’ writes the following:
“In the mid-90’s, I worked for Philip Gips’s the small agency that he started after he left Frankfurt, Gips Balkind. In his office, he had framed prints of both the “Rosemary’s Baby” and “Alien” posters hanging in his office because, well, he designed them. And one other small tidbit: his wife, Barbara, wrote the line “In space no one can hear you scream” (not Stephen Frankfurt). Phil told me this personally.”

Further on in the comments another poster called ‘danagips’ writes:
“This should absolutely be retitled the movie posters of Phil Gips. And my mother did indeed write, ‘In Space No One Can Hear You Scream’ for Alien.”

In addition to this, the website of AIGA (American Institute of Graphic Arts) features a page on the poster that also credits Richard Danne as a co-designer of the poster. Danne appears to have had a lengthy and lauded career in the New York advertising industry and his official website features a biography that indicates he served as president of AIGA as well as a several other organisations. The Rosemary’s Baby poster features on his website where another agency ‘Gips and Danne’ is mentioned (the AIGA website has examples of that agency’s work).

The agency for the poster is credited as Gips and Danne so does that mean that Philip Gips was also working as a partner in a second design firm in addition to the one he founded with Frankurt and Balkind? Was this job given to Gips and Richard Danne’s firm by Frankfurt who was working for Paramount? I intend to contact Richard Danne to try and clarify but I’d appreciate any other information that people may have so I can accurately credit the poster.

This is the original British quad for the release of the film over here and I was utterly thrilled to find it in excellent, rolled condition. Note the circular snipe in the bottom corner which ties it to the Paramount cinema in London’s Piccadilly Circus. The building was opened in 1921 as the large and luxurious cinema known as the Plaza Theatre that was designed and built for Paramount Pictures to be their showcase venue in London. The Arthur Lloyd ‘music hall and theatre history’ website features a page on the cinema that details its history and has several excellent pictures included. Finally, I’m unsure who will have done the design work to adapt the original portrait one sheet design to the landscape quad format.