This is the UK video poster for the third entry in one of the most beloved horror franchises, A Nightmare on Elm Street 3 (subtitled Dream Warriors). It’s a full-size quad (30″ x 40″) and the only way to tell that it’s a video poster is the ‘Warner Home Video’ logo (they handled the home video release) in the bottom right corner. As you can see on this image from emovieposter.com it’s otherwise identical to the Palace Pictures cinema release quad which has their logo in the bottom right.

The third film, whilst not as great as the original, was nevertheless a significant return to form following the very lacklustre part 2 that had been released a year earlier to reasonable box-office returns but poor critical reception. Both Wes Craven and Heather Langenkamp (Nancy) had been absent from the first sequel but were persuaded to return for Part 3, with Wes providing drafts of the screenplay and being instrumental in getting Langenkamp onboard. The story went through several iterations with Wes and Bruce Wagner both writing a series of initial drafts and then Frank Darabont (of Shawshank Redemption fame) and the film’s director Chuck Russell completing the screenplay.

Part of the film’s success is that they return to what made the original much scarier than part 2, which is the concept of the evil Freddy Krueger only having his power in the dreams of the kids he’s attacking. This is what made the first film so effective and allowed Freddy to be much more inventive with the way he attacks his victims. In part 2 there are several sequences where Freddy is in the ‘real world’ and he simply becomes a standard slasher antagonist, losing his uniqueness as a villain in the process. Aside from one sequence involving a Ray Harryhausen-esque skeleton, all of the Freddy scenes take place in the dream world of his teenage victims.

The concept for the third one, hinted at with the film’s subtitle, is that the characters are able to enter each other’s dreams in order to try and defeat Freddy. Patricia Arquette (in her film debut) plays Kirsten Walker, a teenager who has been suffering terrible nightmares at the hands of Freddy. After an attack that leaves her wrist slashed, her mother has Kirsten taken to a secure psychiatric hospital and there she meets a number of other teens all suffering from the same nightmares, with the adult carers at a loss to explain it. Dr Neil Gordon (Craig Wasson) is the only one who begins to believe the group and he’s helped when Nancy begins working at the hospital as an intern.

After two of the gang die following a Krueger attack, ruled as suicides by the hospital bosses, Gordon and Nancy realise the key to defeating him is using Kirsten’s gift of being able to bring other people into her own dreams. They also discover that each of the remaining kids has a particular gift when they’re in their dreams. Having multiple characters in one dream allows Chuck Russell and the special effects crew to stage a number of memorable sequences, filled with inventive gore coupled with a much more interesting script for Robert Englund (Freddy) to have fun with. There are a number of moments in the film that are ingrained in my memory from the first time I saw it almost 20 years ago and it’s definitely a fan favourite sequel. The film was a hit at the box-office and ensured Freddy’s return in part 4 only a year later.

The celebrated British designer and artist Graham Humphreys was chosen by Palace to work on the posters for the first five A Nightmare on Elm Street films. This poster for part 3 is notable for being the only one of the five that’s photographic, rather than illustrated, and when I interviewed Graham in 2011 for this site he explained how that came about:

——————

For A Nightmare on Elm Street 3 they went with a photographic image and you designed the poster. Was there a reason they didn’t have an illustration?
No idea at all. They might have been cheap-skating. I think they thought the photographs were quite good from the session they’d had so why not use one of them. I redid the logo and drew the number 3, which took ages!

How easy was it working with photographs at this time, before computers?
Well given a computer this poster would have been so different. I mean I would have used the same photograph but so much more could have been done to make it more sinister and far more exciting. In those days all I could do was play around with the lettering.

Did you actually ask if you could do an illustration or suggest an idea for one?
No, the decision was made that it would be a photo and that was that.

———–——

To see the other posters I’ve collected by Graham click here and read the exclusive interview with the artist here.

Iconic design and illustration on this UK quad for the film that started the successful Freddy Krueger franchise, featuring artwork by the British designer and artist Graham Humphreys. When I interviewed him about his career in 2011 I asked about the design for the poster and the excerpt from the interview is below:

I wanted to move onto another poster that’s many people’s favourite for the film, and that’s your design for A Nightmare on Elm Street. That was another one for Palace Pictures?
It was shortly after the Evil Dead. I wasn’t commissioned directly, it was through a couple of friends of mine who had set up a design company and they were working with Palace. The company was called Red Ranch. I’d been at college with one of the guys. They got on very well with Palace Pictures and they were given this project. They realised it was going to be an illustration and they were very happy to use me. I was able to do the logo for the poster as well.

Can you talk about the design of the poster?
There was an American flyer for the film that was essentially the street with four tears through it. I saw the film and knew what I was going to do. I’d actually gone along to a screening with my friend, Phil Nutman, who I’ve since given this to [Graham points at the Evil Dead artwork] so I’d already seen it at the cinema before I was given a VHS copy. Anyway, I paused the VHS and took a photograph of Nancy’s face so I could draw that easily.

Freddy [Krueger] himself is actually silhouetted in the background. In the later posters he’s more prominent but on this first quad you don’t see anything, just the shadow and his glove.
I think they wanted the poster to look fairly classy, in comparison to the Evil Dead quad which shows exactly the type of film it is. Obviously the glove became iconic but at the time people had no clue who Freddy was. To me, it was the glove and the whole dreaming thing that was the interesting thing about the film. You’ve got the pretty girl, the glove and the dream-like urban setting, you don’t need the big ugly face leering at you. I hand lettered the title too.

There’s also a second painting which is in portrait format and features Freddy’s other hand reaching down below Nancy’s face.
Yes, I think I prefer this one. This was used for fly posting and was the VHS cover too. For some reason at that time no one would think about the whole different format thing. Everyone was always focusing on quad posters for underground advertising and cinema fronts. The 40×60 inches or bus stop format was very much an American thing, but then when cinema became more commercial we found we had to start doing that size and format.

This is the style A B2 for the Japanese release of the American horror film Dead and Buried. The film was written by Ronald Shusett and Dan O’Bannon, the two screenwriters responsible for the 1979 sci-fi masterpiece Alien, and was directed by Gary Sherman whose previous film had been the creepy ‘cannibals on the London Underground’ horror Raw Meat (AKA Deathline) almost a decade earlier. The story is set in the seemingly normal New England seaside town of Potter’s Bluff and sees the local Sheriff Dan Gillis (James Farentino) investigating a series of mysterious disappearances of strangers visiting the area. The baffling thing for the sheriff is that the strangers are then reappearing some days later now seemingly a member of the community.

The viewer bears witness to a series of gruesome murders beginning with that of a photographer (Christopher Allport) who is seduced on the town beach before being attacked by several people from the town who beat him and burn him alive whilst taking photographs. It soon becomes clear that Potters Bluff’s eccentric mortician William G. Dobbs (Jack Albertson AKA Grandpa Joe from Willy Wonka and the Chocolate Factory) has been practicing some fairly unorthodox patient handling in his morgue and the sheriff sets out to put a stop to his plans.

Apparently, the film went through a number of edits at the request of one of the financiers and was moulded into more of a dark horror film than Gary Sherman had originally intended, with two additional killings inserted and filmed without the assistance of effects maestro Stan Winston (these are noticeably different in tone and quality of execution than the rest of the film). Despite this, Dead and Buried is a solid horror film with a creepy atmosphere, excellent production design and some memorable turns, particularly from Albertson and Melody Anderson as Dan Gillis’ wife who harbours a dark secret.

The film’s original trailer is on YouTube.

An iconic piece of horror artwork adorns this UK quad for the release of the American horror film Dead and Buried. As the poster’s top tagline highlights, the film was written by Ronald Shusett and Dan O’Bannon, the two screenwriters responsible for the 1979 sci-fi masterpiece Alien and it was directed by Gary Sherman whose previous film had been the creepy ‘cannibals on the London Underground’ horror Raw Meat (AKA Deathline) almost a decade earlier. The story is set in the seemingly normal New England seaside town of Potter’s Bluff and sees the local Sheriff Dan Gillis (James Farentino) investigating a series of mysterious disappearances of strangers visiting the area. The baffling thing for the sheriff is that the strangers are then reappearing some days later now seemingly a member of the community.

The viewer bears witness to a series of gruesome murders beginning with that of a photographer (Christopher Allport) who is seduced on the town beach before being attacked by several people from the town who beat him and burn him alive whilst taking photographs. It soon becomes clear that Potters Bluff’s eccentric mortician William G. Dobbs (Jack Albertson AKA Grandpa Joe from Willy Wonka and the Chocolate Factory) has been practicing some fairly unorthodox patient handling in his morgue and the sheriff sets out to put a stop to his plans.

Apparently, the film went through a number of edits at the request of one of the financiers and was moulded into more of a dark horror film than Gary Sherman had originally intended, with two additional killings inserted and filmed without the assistance of effects maestro Stan Winston (these are noticeably different in tone and quality of execution than the rest of the film). Despite this, Dead and Buried is a solid horror film with a creepy atmosphere, excellent production design and some memorable turns, particularly from Albertson and Melody Anderson as Dan Gillis’ wife who harbours a dark secret.

The artwork was painted by the Italian artist Dario Campanile who was born in Rome in 1948 and nurtured a talent for painting still life that would see him exhibiting and selling his artwork by the time he was 18. After spending time in London to learn English whilst also selling his art at a pop-up stall in Hyde Park and later in Kings Road galleries, Dario returned to Rome where he further evolved his style with the aid of a French art consultant. His next move took him to California where he would receive a break when the owner of a Beverly Hills gallery liked his portfolio so much he was offered a one-man show, and this in turn led to him meeting a number of high-profile collectors, several from the music and film industries. Before long he was taking commissions for album and book covers and this poster is clearly the result of one of those meetings.

His official website features galleries of his work as well as an extensive biography that details his life up to now, including the fact that he painted the 75th anniversary logo for Paramount. The artist currently resides in Maui, Hawaii and continues to paint to this day.

This artwork was used on this UK quad as well as the American one sheet. I’ve been unable to discover any other films that Campanile painted a poster for so please get in touch if you are aware of any others.

Iconic illustration features on this very scarce double crown (20″ x 30″) for the film that started the successful Freddy Krueger franchise, A Nightmare on Elm Street. The design and illustration was done by the celebrated British designer and artist Graham Humphreys and when I interviewed him about his career in 2011 I asked about his work on the film, which I’ve excerpted below. Note that the last paragraph deals with this double crown specifically and when compared to the quad poster you can see how it differs, particularly with the inclusion of Freddy’s hand reaching down the right side of the poster.

Here’s the section of the interview:

———————-

I wanted to move onto another poster that’s many people’s favourite for the film, and that’s your design for A Nightmare on Elm Street. That was another one for Palace Pictures?
It was shortly after the Evil Dead. I wasn’t commissioned directly, it was through a couple of friends of mine who had set up a design company and they were working with Palace. The company was called Red Ranch. I’d been at college with one of the guys. They got on very well with Palace Pictures and they were given this project. They realised it was going to be an illustration and they were very happy to use me. I was able to do the logo for the poster as well.

Can you talk about the design of the poster?
There was an American flyer for the film that was essentially the street with four tears through it. I saw the film and knew what I was going to do. I’d actually gone along to a screening with my friend, Phil Nutman, who I’ve since given this to [Graham points at the Evil Dead artwork] so I’d already seen it at the cinema before I was given a VHS copy. Anyway, I paused the VHS and took a photograph of Nancy’s face so I could draw that easily.

Freddy [Krueger] himself is actually silhouetted in the background. In the later posters he’s more prominent but on this first quad you don’t see anything, just the shadow and his glove.
I think they wanted the poster to look fairly classy, in comparison to the Evil Dead quad which shows exactly the type of film it is. Obviously the glove became iconic but at the time people had no clue who Freddy was. To me, it was the glove and the whole dreaming thing that was the interesting thing about the film. You’ve got the pretty girl, the glove and the dream-like urban setting, you don’t need the big ugly face leering at you. I hand lettered the title too.

There’s also a second painting which is in portrait format and features Freddy’s other hand reaching down below Nancy’s face.
Yes, I think I prefer this one. This was used for fly posting and was the VHS cover too. For some reason at that time no one would think about the whole different format thing. Everyone was always focusing on quad posters for underground advertising and cinema fronts. The 40×60 inches or bus stop format was very much an American thing, but then when cinema became more commercial we found we had to start doing that size and format.

———————–

Check out the other posters I’ve collected that were designed and illustrated by Graham by clicking here. You can read the Film on Paper exclusive interview with Graham by clicking here.

Graham’s official website can be seen here.

When the fourth film in the ‘A Nightmare on Elm Street’ franchise (subtitled The Dream Master) was released in the UK it happened to be up against the latest James Bond entry, Licence to Kill, at the box office. Palace Pictures had been handling the British distribution of the horror franchise since the first film and had worked with the same artist, Graham Humphreys, to produce unique poster designs for the market. When it came to promoting The Dream Master Graham produced a unique quad for use in cinema lobbies and on billboards, but he also had the idea of creating a small run of double crowns that spoofed the iconic James Bond gun barrel opening sequence created by Maurice Binder and first seen in Dr No (1962).

When I interviewed Graham in 2011 for this site he explained how that came about and where the poster was used. Here’s an excerpt:

—————-

So it was often the case that you wouldn’t know what it was going to look like until you printed it?
No, everything was an experiment. This poster could have been so much different as well though. The stained glass from the final scene in the church was good for me because it was a lovely device that meant I could use the large silhouette [of Freddy]. I also thought it was interesting because at that point the face was so familiar so we could take it dark again; we know who he is. We also did the cheeky James Bond spoof poster.

Ah, you were involved with that?
I was, it was my idea.

For folks who haven’t seen it it’s the classic James Bond silhouette from the title sequence where he shoots and the blood drips down, but with Freddy in Bond’s place. The tag-line is ‘The name’s Krueger…Freddy Krueger’. There was some talk of that poster being withdrawn?
It was, within a week. The new James Bond film was about to come out and that was why we did it anyway. They’re very protective of that image, of course, and they said they’d sue if we didn’t take it down. It was fly-posted on the underground for a little while. I’d gone to the folks at Palace and said I’ve got this great idea for a teaser for Elm Street 4 and brought along a VHS tape [of a Bond film] which I put on and freeze-framed at that moment where he turns around and fires the gun. They said ‘great!’ and that was that.

Was that always the case with Palace, that they’d be happy to try things like that?
Oh yes, completely.

———–

To see the other posters I’ve collected by Graham click here and read the exclusive interview with the artist here.

This is the style B B2 for the Japanese release of the American horror film Dead and Buried. The film was written by Ronald Shusett and Dan O’Bannon, the two screenwriters responsible for the 1979 sci-fi masterpiece Alien, and was directed by Gary Sherman whose previous film had been the creepy ‘cannibals on the London Underground’ horror Raw Meat (AKA Deathline) almost a decade earlier. The story is set in the seemingly normal New England seaside town of Potter’s Bluff and sees the local Sheriff Dan Gillis (James Farentino) investigating a series of mysterious disappearances of strangers visiting the area. The baffling thing for the sheriff is that the strangers are then reappearing some days later now seemingly a member of the community.

The viewer bears witness to a series of gruesome murders beginning with that of a photographer (Christopher Allport) who is seduced on the town beach before being attacked by several people from the town who beat him and burn him alive whilst taking photographs. It soon becomes clear that Potters Bluff’s eccentric mortician William G. Dobbs (Jack Albertson AKA Grandpa Joe from Willy Wonka and the Chocolate Factory) has been practicing some fairly unorthodox patient handling in his morgue and the sheriff sets out to put a stop to his plans.

Apparently, the film went through a number of edits at the request of one of the financiers and was moulded into more of a dark horror film than Gary Sherman had originally intended, with two additional killings inserted and filmed without the assistance of effects maestro Stan Winston (these are noticeably different in tone and quality of execution than the rest of the film). Despite this, Dead and Buried is a solid horror film with a creepy atmosphere, excellent production design and some memorable turns, particularly from Albertson and Melody Anderson as Dan Gillis’ wife who harbours a dark secret.

The film’s original trailer is on YouTube.

This is the UK quad for the release of the fourth entry in the ‘A Nightmare on Elm Street’ franchise (subtitled The Dream Master). The film marked a big break for Finnish director Renny Harlin who admitted to heavily petitioning the film’s producer, and founder of New Line Cinema, Robert (Bob) Shaye for the job. Harlin had previously helmed a couple of low-budget flicks (Born American and Prison) but the box-office success of this film led to him being given the job of directing the Die Hard sequel in 1990. Sadly, his career stalled towards the end of that decade following a series of box-office bombs that included Cliffhanger and Cutthroat Island.

The fourth film followed on from one of the best entries in the franchise, 1987’s Dream Warriors, which was a marked improvement over the first sequel. This was thanks in part to the involvement of the first film’s Wes Craven, who had been absent from Part 2.

The Dream Master picks up a few months after the events of the third film and features characters that had last been seen in a mental hospital, but are now living at home and seemingly back to normal. Kirsten, previously played by Patricia Arquette and here by Tuesday Knight, has the ability to bring others into her dreams. When she senses Freddy is trying to return after being banished to hell at the end of Part 3, she contacts Kincaid (Ken Sagoes) and Joey (Rodney Eastman) to warn them not to dream about Freddy in case it causes his return.

Unfortunately, Kincaid fails to heed Kirsten’s warning and he falls asleep, dreaming of the car junkyard where Freddy’s bones were previously consecrated with holy water. His dog urinates on Freddy’s bones and this, for some bizarre reason, causes his resurrection whereupon he swiftly kills Kincaid. Freddy begins to terrorize Kirsten and her group of school friends and she realises she needs to pass on her powers to Alice before she too is killed. Freddy’s plan was to use Kirsten to move onto a new set of kids after he’s killed the original group (all children of the parents who murdered him before the events of the first film) and together this new gang must try to put an end to his nefarious plans once and for all.

———-

Palace Pictures had been handling the British distribution of the horror franchise since the first film and had worked with the same artist, Graham Humphreys, to produce unique poster designs for the UK market. When it came to promoting The Dream Master, Graham produced this quad and a larger 4-sheet (with alternate artwork) for use in cinema lobbies and on billboards. The quad features the stained glass window seen in a sequence involving a dilapidated church near the end of the film, as well as the Crave Inn diner where Alice works (its name is a not very subtle nod to the franchise’s creator).

When I interviewed Graham in 2011 for this site he talked the Elm Street posters and here’s an excerpt:

—————-

In 1987 it was back to an illustration for A Nightmare on Elm Street 4. It’s a great image with the ‘Crave Inn Diner’ and the stained glass featuring Freddy in silhouette. Can you remember why they went back to illustration for this?
I think by that time they just felt that they were flogging a dead horse with the Nightmare on Elm Street films. They said ‘take a look at the film and do what you want’. My idea was to do a postcard idea, ‘Greetings from hell’, and unfortunately without a computer it’s very hard to understand how stuff’s going to look when it’s actually printed. So for example with the Evil Dead you’ll notice that the copy line at the top is very hard to read because, tonally, the orange disappears against the purple. Given a computer there are all sorts of things I could have done, like a drop shadow or a glow behind it.

So it was often the case that you wouldn’t know what it was going to look like until you printed it?
No, everything was an experiment. This poster could have been so much different as well though. The stained glass from the final scene in the church was good for me because it was a lovely device that meant I could use the large silhouette [of Freddy]. I also thought it was interesting because at that point the face was so familiar so we could take it dark again; we know who he is. We also did the cheeky James Bond spoof poster.

Ah, you were involved with that?
I was, it was my idea.

———————

Graham also had the idea of creating a small run of double crowns that spoofed the iconic James Bond gun barrel opening sequence created by Maurice Binder and first seen in Dr No (1962). This was because The Dream Master was being released up against The Living Daylights, the latest entry in the long-running spy franchise. The resulting poster can be seen here.

To see the other posters I’ve collected by Graham click here and read the exclusive interview with the artist here.

A bizarre design features on this Japanese B2 for the release of the fifth entry in the much-loved horror franchise, A Nightmare on Elm Street 5. The film’s subtitle ‘the Dream Child’ hints at the plot for the film, which sees Freddy attempting to return from hell by using the mind of an unborn baby. The child belongs to Alice (Lisa Wilcox) who was the main character in the previous film and the father is her boyfriend Dan (Danny Hassel) who also returns from Part 4. The Dream Child was only the second film directed by Stephen Hopkins, the Jamaican-born English-Australian director best known for helming Predator 2 and the 1998 reboot of Lost in Space.

Set a year after the previous film, the story sees Alice and her friends graduating from high school with Freddy Krueger seemingly vanquished for good. Alice begins to have strange dreams in which she finds herself in the asylum where Freddy’s mother, a nun named Amanda, was attacked and raped by the inmates. Later she has another dream in which she witnesses Amanda giving birth to a strange, deformed baby. The creature scuttles off and ends up in the church where Alice vanquished Freddy in Part 4 whereupon it grows into an adult Krueger. He immediately begins to taunt Alice, claiming he has found a way to return for good. When she wakes from the dream she immediately summons Dan to her but he falls asleep at the wheel of his motorbike and Freddy attacks and, during a gruesome sequence, melds him together with the bike before crashing him into a truck. Soon afterwards she learns that she is pregnant with Dan’s child and immediately begins to fear for its safety.

Alice and her friends must once again battle together with the spirit of Amanda Krueger to stop Freddy before he is able to return and take over the mind of Alice’s unborn son (Jacob). To be honest, the film gets very confusing and it’s hard to follow what’s happening most of the time, never mind how an unborn baby suddenly becomes a ten-year-old child in some of the sequences. The usual dream deaths are pretty dark and there are some gruesome moments for horror hounds, but the story barely hangs together, with choppy editing and hammy acting not helping at all. Although not a box-office disaster, the film failed to make anywhere near the box-office of Part 3 and 4 and audiences were certainly cooling towards the franchise by this point.

The smiling boy depicted on this poster doesn’t appear in the film and my guess is that he was chosen for a photoshoot by the poster’s designer. I’m not sure who was responsible for the artwork of the cartoon Freddy characters so if anyone has an idea please get in touch.