A striking design on this poster printed for the Japanese release of For a Few Dollars More, the second in legendary director Sergio Leone‘s unofficial ‘Dollars trilogy’, all three of which starred Clint Eastwood and helped put him and the sub-genre of the so-called Spaghetti Western firmly on the cinematic map. Although not conceived by Leone to be a series, The ‘Man with No Name’ concept was coined by the studio United Artists as an angle to sell the films, particularly since Eastwood plays the three different characters with similar mannerisms and dressed in the same attire. Despite the ‘n0 name’ label, Eastwood’s characters have a different nickname in each of the films.

In For a Few Dollars More he plays Manco (Spanish for ‘one-armed man’), a bounty hunter who is on the trail of the ruthless outlaw El Indio (Gian Maria Volonté) and his gang. Whilst on the hunt Manco meets Col. Douglas Mortimer (Lee Van Cleef, who would also appear in the next film in the trilogy) another bounty hunter who is also after the same man, and the two agree to team up and eventually split the reward. As the bullets begin to fly it soon becomes clear that the bounty hunters have different motivations for wanting to kill El Indio.

This Japanese poster is actually for the 1972 re-release, although it’s almost identical to the one printed for the original 1967 Japanese release, which can be seen here. The only really notable difference is the alternate studio logo in the bottom right corner and a different number on the Eirin stamp.

John Boorman‘s classic survival tale will celebrate its 40th anniversary next year and it remains a powerful and unique film, with no remake or imitations muddying its legacy. Deliverance has firmly entered the public consciousness and is almost guaranteed to be referenced when film and TV characters leave the city to head into the wild.

It also introduced the idea of mountain men (hillbillies) to folks who’d never visited the kind of country seen in the film. Finally, there’s the famous ‘Duelling Banjos’ music and the oft-quoted ‘squeal like piggy!’ line taken from the infamous rape scene.

This Japanese poster features a mixture of photography and artwork. It appears that the canoes are photographic whilst the river has been enhanced with illustration. The shotgun rising from the water is featured on a handful of other posters for the film, including the British quad and the style B US one sheet.

The original trailer is on YouTube.

A great tagline for this 30×40 poster for The Wrath of God, a western-style action flick set during a Central American revolution in the 1920s. Definitely not to be confused with Werner Herzog’s ‘Aguirre: Wrath of God’, which was also released in 1972.

I’ve been unable to determine the artist so please get in touch or leave a comment if you have an idea who it might be.

A classic case of the poster being better than the film it’s advertising, this is the UK quad for the 1972 British sexploitation horror Virgin Witch, which was produced and released by Tigon, primarily known for their horror output. Directed by Ray Austin who spent most of his career directing TV shows, the film stars Ann Michelle and her sister Vicki (later to gain fame as Yvette Carte-Blanche in the TV series Allo ‘Allo!) as Betty and Christine, a pair of wannabe models.

Answering an advert in a shop window, the more confident Betty meets Sybil Waite, a lecherous modelling scout played by the late Patricia Haines (the first wife of Michael Caine), who invites her to a country manor on the pretense of being photographed for an advertising campaign. Sybil encourages Betty to invite Christine along and after arriving there the sisters soon discover that all is not as it seems on the outside. Before long, Betty is being inducted to a witches coven in a laughable sequence in which the coven’s leader Gerald (Neil Hallett) gets to have his way with her.

Later it appears that Christine is to be sacrificed in another ceremony but the script is so weak that it’s not clear why and the attempt at a shock ending falls totally flat. The story comes a distant second to the almost constant female nudity, clearly a requisite from producers keen to sell the film to as many international buyers looking to satisfy the punters of ‘adult’ cinemas. Virgin Witch is totally devoid of anything in the way of supernatural scares, or indeed horror of any kind, and any attempt is fumbled badly. Both leading ladies have apparently disowned the film since it was made and it’s not hard to see why!

This poster is the result of a collaboration between two key figures in the history of British poster design: Fred Atkins and Arnaldo Putzu. Atkins was born in Kent in 1928 and attended art school before joining an agency on Sloane Street in London as a junior. He moved around a few agencies before joining Pulford Publicity in 1951 where he designed multiple quad posters, staying with Eric Pulford through several mergers and acquisitions, eventually leaving what became Downtons in 1968 to help set up the FEREF agency (he’s one of the Fs in the name) from where he would eventually retire. Virgin Witch is one of the posters he designed whilst at FEREF.

Arnaldo Putzu was born in Rome in 1927 and began painting from a very early age and in 1948 he got involved with the world of film publicity under the guidance of the famous artist Enrico De Seta. Eventually Putzu would gain enough confidence in his abilities to set up his own agency and it was this move that saw him getting involved in work for the British studio Rank. Eric Pulford was so impressed with his work that he brought him over to London to work at Downtons in 1967.

The artist worked on many quads whilst over here and also gained notoriety for lending his talents to the popular children’s magazine Look-in, for which he painted almost every cover during its publication lifetime. His best-known quad is undoubtedly the one he painted for the Michael Caine gangster classic Get Carter in 1971. My friend, and author of the must-own British Film Posters, Sim Branaghan met Putzu during the making of his book and describes it as a very memorable experience in the interview I published in 2012. Putzu sadly passed away the same year, aged 85, and Sim wrote an excellent obituary for The Guardian newspaper, which can be read here.

Iconic Vic Fair artwork graces this UK quad for the release of Hammer Films‘ 1972 horror Vampire Circus. Released at a time when the popularity of British gothic horror tales was on the wane, particularly when compared against the more explicit, contemporary horrors coming out of Hollywood (Rosemary’s Baby and later The Exorcist), the film nevertheless managed to stand out from a glut of other films produced by the studio around the same time. A decent script, typically excellent production design and a raft of quality British thespians all help to make Vampire Circus one of the more memorable films to be produced by the House of Horror before its first demise picked up pace a couple of years later

Set in a small village in the studio’s customary ‘mittel-Europe’ sometime in the 19th century, a lengthy pre-credits sequence shows a young girl being led into the castle of vampire Count Mitterhaus by Anna (Domini Blythe), the wife of local schoolmaster Albert Müller (Laurence Payne). Soon after the girl is murdered by the vampire, a group of villagers led by Müller storm the castle, stake the Count and burn the castle to the ground. Anna manages to drag the dying vampire to the crypt beneath the castle and before he perishes he curses the villagers and promises that their children will die to give him back his life. Fast-forward fifteen years, the village is beset by a plague and blockaded by the authorities with the miserable villagers fearing that this is the Count’s doing.

One day the eponymous travelling troupe arrives, having apparently snuck past the blockades, led by a mysterious gypsy woman (Adrienne Corri) and containing a ragtag bunch of performers, including a mischievous clown dwarf, a set of flying twins, an erotic tiger dancer (as depicted on this poster) and Emil, a shape-shifting artiste. At first the villagers are happy to be entertained by the circus as it gives them a reprieve from their misery, but it soon becomes clear that the gang have an ulterior motive for being there. Before long the Count’s dying promise is being kept by Emil, who it turns out is a ‘kinsman’ of Mitterhaus, and the leaders of the village must battle to try to stop the murder of their children and the resurrection of the cursed Count. It’s a well-paced film and certainly a stand-out feature in Hammer’s output of the early 1970s, only let down by some dodgy special effects, which can be explained by a curtailed production period and the dwindling budgets of the time.

During my interview with Vic Fair that was published at the end of 2013 I asked the artist about his work on the poster and this is an excerpt from that article (which also features an image of the original sketch created for the poster):

‘I enjoyed working on the quad I designed for Vampire Circus. I’d wanted to design something that might have been used to advertise an actual circus. The animals on there were pretty much copied directly from a children’s book, as I really didn’t have that much time to work on it. I thought they looked quite amusing, since they’re not exactly anatomically correct portraits of tigers and lions! I also had fun sneaking in the hidden male members, which was really just meant as a bit of a tease towards certain people behind the scenes. I can’t believe I got away with it really.’

To see the other posters I’ve collected that were designed by Vic click here.

Note that this copy came from Vic’s personal archive and it is signed in the bottom right-hand corner.

A nice photo montage on this poster for the Japanese release of Trick Baby, a 1972 crime caper, often placed in the blaxploitation genre, despite featuring a lot more in the way of plot and character development than many of the films under that banner.  Based on the novel of the same name by the infamous former pimp Iceberg Slim, the film follows two conmen, ‘White Folks’ (Kiel Martin)  and ‘Blue’ Howard (Mel Stewart), as they pull off the biggest score of their lives and inadvertently raise the ire of the local Mafia and a corrupt cop.

The former was given the odd moniker after he was born to mixed-race parents and can pass as a white man, which proves useful for the pair’s criminal antics. The title Trick Baby comes from the other nickname he is given because of his prostitute mother and ‘trick’ father.

The original trailer is on YouTube.

The Great Northfield Minnesota Raid is a 1972 Western, written and directed by the American director Philip Kaufman. The film was Kaufman’s first commercial film following the two independent pictures he had directed in the 1960s. He is perhaps best known for the 1983 film The Right Stuff, based on the lives of the first test pilots involved in the race for space during the 1950s. This film is roughly based on the escapades of the real-life outlaws, the James-Younger Gang, who were active during the latter half of the 19th Century.

The film focuses on one of the gang’s most famous escapades which was the robbery of the bank known as ‘the biggest west of the Mississippi’ in the titular town of Northfield, Minnesota. The late actor Cliff Robertson appears as Cole Younger and Robert Duvall stars as Jesse James. That same year Duvall appeared in one of his most famous roles as Tom Hagen in The Godfather, and also starred alongside Clint Eastwood in the western Joe Kidd. The botched raid on the bank would have tragic consequences for most of the gang and eventually saw Cole Younger captured. Jesse James and one other man escaped but he was later infamously killed by a member of his own gang (brilliantly depicted in the 2007 film The Assassination of Jesse James by the Coward Robert Ford).

I’m unsure who is responsible for the artwork on this US 30×40 poster, which also features on the US one sheet and insert posters. If anyone has any ideas please get in touch.

A painting by the American artist Tom Jung, who is best known for his work on the style A poster for the release of the first Star Wars film, features on this one sheet for the 1972 crime-drama, Prime Cut. The film was directed by the late Michael Ritchie (Fletch, Downhill Racer) and stars two heavyweight actors of the time in Lee Marvin and Gene Hackman. The former had a string of box-office hits playing tough guys in films such as Point Blank and The Dirty Dozen, and the latter had just starred in the unforgettable The French Connection and was to appear in The Poseidon Adventure in the same year as Prime Cut. It also marked the acting debut of Sissy Spacek who would appear in her most famous role four years later in Brian De Palma’s Carrie.

The plot sees Nick Devlin (Marvin), a Chicago mob enforcer, sent with a crew of men to Kansas City to track down Mary Ann (Hackman) and recover a $500,000 debt. Previous men sent by the mob have disappeared and we witness one being ‘processed’ through Mary Ann’s meat factory, ending up as the filling in a string of sausages that are then sent to the mob boss as a taunt. After driving to Kansas, Devlin first attacks Mary Ann’s brother and warns him that the group are there to collect the debt. The following day they find Mary Ann in a barn where he is the ringleader of a white-slave auction in which young girls are being auctioned off to older men. The women are kept naked in pens like livestock and drugged up so they don’t try to escape. Devlin threatens Mary Ann and rescues one of the women called Poppy (Spacek) “on account”. The rest of the film sees him attempting to secure the missing money and avoiding Mary Ann’s gang of denim-wearing, shotgun-toting farm boys.

The film is fairly brisk at just under 90 minutes and both leads are entertaining to watch throughout. Spacek is also excellent as Poppy and it’s not hard to see why her career took off quickly following her appearance in Prime Cut. There are several memorable scenes in the film, including one faintly ridiculous one where Devlin and Poppy are chased through a wheatfield by a combine harvester, which then goes onto chew up an entire car!

As well as the iconic one sheet for Star Wars, Tom Jung is also known for the style B one sheet for The Empire Strikes Back. He was a prolific designer and illustrator for film campaigns from the 1950s through to the 1980s. IMPAwards features a gallery of his work and his Wikipedia article has a selected list of the many posters he worked on. Rather unusually, at least in comparison to other film poster artists, Jung was also a designer of his posters as well as the artist. The other posters I’ve collected by him can be seen here.

Note that this is the Style A one sheet and style B is photographic. Rather unusually, the decision was taken to insert ‘A’ in next to the title at the bottom of the poster which makes it look like the title is ‘A Prime Cut’.

The late Calvin Lockhart stars as the smooth-talking DJ Frankie J. Parker in this 1972 revenge drama, an early entry into the so-called blaxploitation genre. One night Parker meets the titular lady, played by Vonetta McGee (who also starred in Blacula and Hammer the same year), and takes her back to his place for a spot of the old horizontal mambo. The next morning Melinda is found dead and when Parker realises it’s the fault of the local mob he teams up with a few old friends, including Charles Atkins (Jim Kelly, star of Black Belt Jones in his first screen role), to seek revenge and clear his name.

Lockhart is perhaps best known for his role as the gangster ‘Biggie Smalls’ in the 1975 boxing film Let’s Do It Again, also starring Sidney Poitier and Bill Cosby. The character name would later be appropriated by the now deceased rapper Christopher Wallace (AKA The Notorious B.I.G.). He also starred as the memorable character King Willie in Predator 2 (“You can’t see the eyes of the demon, until him come callin’.”)

One can only surmise as to who the ‘Your’ in the tag-line was aimed at originally. I’m unsure who is responsible for the artwork on this poster, so if you have an idea please get in touch. Frustratingly, the film has not been released on an official DVD yet.

The taglines on this US 30×40 left cinema-goers in no doubt as to the kind of film they were in for with Hammer Films‘ 1972 horror Vampire Circus. Released at a time when the popularity of British gothic horror tales was on the wane, particularly when compared against the more explicit, contemporary horrors coming out of Hollywood (Rosemary’s Baby and later The Exorcist), the film nevertheless managed to stand out from a glut of other films produced by the studio around the same time. A decent script, typically excellent production design and a raft of quality British thespians all help to make Vampire Circus one of the more memorable films to be produced by the House of Horror before its first demise picked up pace a couple of years later

Set in a small village in the studio’s customary ‘mittel-Europe’ sometime in the 19th century, a lengthy pre-credits sequence shows a young girl being led into the castle of vampire Count Mitterhaus by Anna (Domini Blythe), the wife of local schoolmaster Albert Müller (Laurence Payne). Soon after the girl is murdered by the vampire, a group of villagers led by Müller storm the castle, stake the Count and burn the castle to the ground. Anna manages to drag the dying vampire to the crypt beneath the castle and before he perishes he curses the villagers and promises that their children will die to give him back his life. Fast-forward fifteen years, the village is beset by a plague and blockaded by the authorities with the miserable villagers fearing that this is the Count’s doing.

One day the eponymous travelling troupe arrives, having apparently snuck past the blockades, led by a mysterious gypsy woman (Adrienne Corri) and containing a ragtag bunch of performers, including a mischievous clown dwarf, a set of flying twins, an erotic tiger dancer (as depicted on this poster) and Emil, a shape-shifting artiste. At first the villagers are happy to be entertained by the circus as it gives them a reprieve from their misery, but it soon becomes clear that the gang have an ulterior motive for being there. Before long the Count’s dying promise is being kept by Emil, who it turns out is a ‘kinsman’ of Mitterhaus, and the leaders of the village must battle to try to stop the murder of their children and the resurrection of the cursed Count. It’s a well-paced film and certainly a stand-out feature in Hammer’s output of the early 1970s, only let down by some dodgy special effects, which can be explained by a curtailed production period and the dwindling budgets of the time.

I’m unsure who is responsible for the artwork on this American poster, which depicts Emil in all his fang-baring glory, so if you have any ideas please get in touch.

A great tagline for Stanley, a 1972 schlock-fest from the director of such classics as Mako: The Jaws of Death, The Naked Zoo and Impulse.

I’m not sure who the artist is so get in touch if you have any ideas as to who it should be credited to.

Witness the nutso original trailer on YouTube.

An unusual illustration with a stylised half-finished look features on this US one sheet for the release of the 1973 film Shamus. It was directed by the late Buzz Kulik who spent the majority of his career directing TV shows and TV movies, including several episodes of The Twilight Zone. The film stars Burt Reynolds who had entered a golden period following his breakout performance in the 1972 film Deliverance. For the rest of the 1970s he would star in two or three films a year, cementing his reputation as a rugged action star and cheeky good ol’ boy, with films like Smokey and the Bandit, as well as an off-screen sex symbol (thanks to things like the infamous magazine centrefold image of him lying on a rug).

Set in New York, Reynolds stars as the titular Shamus McCoy, a hard-living private detective who enjoys drinking, gambling and womanising, but is in need of a new case to top up his bank account. One day he’s approached by an eccentric diamond dealer who’s had a stash of diamonds stolen and Shamus is offered $10k to track them down. What seems like a straightforward case turns out to be nothing of the sort and the PI is thwarted at every opportunity, with a beating by a gang of thugs making him realise he’s onto something big. Shamus teams up with his friend Springy as well as Alexis Montaigne (Dyan Cannon), the sister of a nightclub owner who’s involved in the plot. The gang uncover illegal arms dealing activities and are soon confronted by the deadly intentions of the improbably named, corrupt army Colonel Hardcore (John P. Ryan).

I’ve struggled to identify who is responsible for the artwork so if anyone has any ideas please get in touch. Unusually it features both a smaller illustration and a retouched photographic image. Typically posters from around this period might feature a main photographic image with supporting illustrations (see the Cleopatra Jones poster for example).

Shaft’s Big Score is the second in the trilogy of films featuring Blaxploitation hero Shaft (Richard Roundtree) which sees the private-eye caught up in a war between two rival mobs after the death of one of his friends. The murder leaves the two gangs chasing a missing $200,000 and battling to take over a neighbourhood with Shaft battling to stop them. The film was directed by Gordon Parks who was also responsible for the first film and would later direct another blaxploitation caper, The Super Cops (1974). Although singer Isaac Hayes had provided the score for the first Shaft film, he wasn’t available for this sequel and Parks decided to work on the score himself since he was also a composer.

The all-action artwork on this 30×40 poster is by the American artist John Solie who has been working as an illustrator for over 40 years. Film posters are just one aspect of his output, which also includes book and magazine covers, sculptures, portraits and work for NASA. He continues to paint today in Tucson, Arizona. Another gallery of his work can be viewed on Wrong Side of the Art.

Here are the posters by John Solie I have collected to date.

You can view the trailer on YouTube.

Excellent artwork for this entry into the 1970s Blaxploitation genre. Hit Man was based on the novel Jack’s Return Home by Ted Lewis that had been previously filmed as the British classic Get Carter a year before this.

Check out the superb trailer on YouTube.

This particular poster is the 30×40 version, printed on thicker paper and typically used for drive-in screenings or at larger cinemas. You’ll notice that the NSS and copyright information at the bottom has been cut off, probably due to a printing error (it hasn’t been trimmed).

Shaft’s Big Score is the second in a trilogy of films featuring blaxploitation hero Shaft (Richard Roundtree). This Japanese poster features a still from one of the big action sequences in the film. I’m a fan of the typography used for the title.

You can view the trailer on YouTube.

Actor turned director Ivan Dixon helmed Trouble Man, a blaxploitation thriller from 1972, starring Robert Hooks and featuring an original soundtrack by Marvin Gaye. Mr T (Hooks) is a former hustler turned private eye who has allies on both sides of the law and operates out of a pool hall where he sharks during his spare time. One day he is approached by Chalky (Paul Winfield) and Pete (Ralph Waite), two former pimps who have been running illegal dice games around the local neighbourhood which they claim have been robbed several times by a gang of masked men, despite them having changed the location several times.

Mr T agrees to help the pair discover who’s behind the heists for a price, but what he assumes to be a routine assignment soon turns out to be nothing of the sort when Chalky and Pete double cross him and leave him caught between a gang led by the kingpin Big (Julius Harris) and the local police captain. T must fight to survive and clear his name whilst getting even with Chalky and Pete before its too late. Often compared favourably to perhaps the best known blaxploitation feature Shaft, the film has something of a cult reputation today which is helped by the memorable Marvin Gaye soundtrack.

This Japanese B2 features a photo of Mr T in front of mirrors that is similar to the American one sheet, although this poster is obviously more violently explicit.

The excellent original trailer is on YouTube.

Skyjacked was just one of multiple plane-hijacking films that followed the release of 1970’s Airport and starred Charlton Heston as the pilot of a Boeing 707 hijacked by a crazed Vietnam vet (James Brolin). The hijacker forces the plane to be diverted to Anchorage, Alaska and then onto Russia where he hopes to defect to the Soviets, but he doesn’t count on the determination of the pilot.

The simplified, symbolic image of the airplane on this 30×40 US poster has the feeling of a Saul Bass design but I don’t believe it to be the work of the legendary graphic designer. If you have any ideas of who is responsible for it please get in touch.

The original trailer is on YouTube (in poor quality).

Design and artwork by Tom Jung, featuring an excellent portrait of Ernest Borgnine, on this US 30×40 for this largely forgotten Western directed by Daniel Mann and starring the brilliant William Holden. Mann had made his name in the 1950s with a string of successful dramas, including Come Back, Little Sheba (1952), The Rose Tattoo (1955) and had helped Elizabeth Taylor win her first oscar for Butterfield 8 (1960).

The Revengers was seemingly an attempt to cash in on the success of Sam Peckinpah’s landmark film The Wild Bunch (1969), which had pushed the boundaries of violence in the Western genre and featured a very similar storyline based around a ragtag bunch of criminals getting together to carry out a job. In this case it’s Holden’s rancher who enlists the help of a gang of lawless convicts to help him in his quest for revenge after his family is killed and his farmstead destroyed by outlaws. Holden and Borgnine had headlined Peckinpah’s earlier film so the studio were obviously hoping for a similar level of success.

Tom Jung is perhaps best known for his iconic ‘style A’ one sheet for Star Wars and the style B one sheet for The Empire Strikes Back. He was a prolific designer and illustrator for film campaigns from the 1950s through to the 1980s. IMPAwards features a gallery of his work and his Wikipedia article has a selected list of the posters he worked on. The other posters I’ve collected by him can be seen here.

Jamaica’s first feature film They Harder They Come is often credited with introducing the rest of the world to reggae music, released as it was before Jamaican artists like Bob Marley had achieved much recognition outside of the country. The film was directed by Jamaican native Perry Henzell, who also produced and co-wrote the script, and is partially based on the true story of Ivanhoe ‘Rhyging‘ Martin. Often called the ‘original rude boy’, Martin was a Jamaican outlaw who escaped from prison and managed to evade the police for several years with the help of the Jamaican public, before a final showdown on Lime Cay in 1948. The soundtrack to the film is absolutely integral to its success and features tracks from some of Jamaica’s best reggae artists, including Desmond Dekker, Toots & the Maytals and singer Jimmy Cliff. Released on Jamaica’s own Island Records, the album went on to sell millions of copies and continues to be one of the label’s biggest sellers.

Jimmy Cliff stars as Ivan Martin and was chosen for the role after Perry Henzell saw photos of him on the packaging for one of his earlier albums. Ivan is a country boy who travels to Kingston with empty pockets and a dream of becoming a singer. After being taken in by a preacher he meets a ruthless music studio owner who eventually allows him to record a tune (the titular The Harder They Come), but is then persuaded to sign away the rights for a pittance. Realising that his dream may be over, Ivan accepts an offer from a friend to begin dealing marijuana and, although things go smoothly for a while, it’s not long before he is betrayed and set on a path of destruction after killing a policeman sent to arrest him. Ivan ends up as an outlaw on the run, helped by the people he lived amongst, but a failed attempt to escape by boat to Cuba sees him washed up on a sandy beach with the police hard on his tail.

The Harder They Come depicts the kind of life that many Jamaicans experienced in the sprawling migrant settlements of Kingston and it made no attempt to try and romanticise life on the island. In addition, little concession was made to those not used to hearing the unique Jamaican Patois spoken by the majority of the characters in the film and prints were often subtitled when projected in other countries. The film was phenomenally successful in Jamaica with the premiere at the old Carib theatre in Kingston attracting thousands of locals eager to get into the auditorium. Its popularity soon spread to other countries such as the UK and eventually to the USA. The distribution over there was eventually handled by Perry Henzell himself who personally sold the film to cinema managers in several big cities and it apparently ended up playing in one Boston cinema for eight years straight.

This quad is actually for the 1977 re-release of the film but I have never seen an original 1973 release quad of the film. It features the same artwork as seen on the soundtrack album, which is by a designer and artist called John Bryant about whom I’ve been unable to discover any details. The classic image of Jimmy Cliff with the two guns also features in a great sequence in the film when Ivan has his photo taken to send to newspapers in an attempt to cement his image as a bad boy outlaw. It appears that Bryant himself got in touch with the US auction house emovieposter.com to let them know a bit more about the poster and this information has been included in the auction details when this quad has been sold in the past:

‘Note that the person who originally designed this poster tells us that it was made for the late 1970s re-release of the film (the designer says likely between 1977 and 1979, and the BBFC states 1977) from the original British quad’s design, adding their company logo of “Lagoon” and the tagline at left, “Now-Original Uncut Version.’

The first release quad is unquestionably scarce but, as per the information above, must look almost identical to this poster.