Artwork by the brilliant Robert McGinnis on this US one sheet for the 1980 re-release of Woody Allen‘s 1973 sci-fi comedy Sleeper. Allen stars as Miles Monroe, a musician and health store owner who is cryogenically frozen by accident in 1973 and then revived 200 years later to discover that 22nd-century America is now an oppressive police state ruled by a dictator. Monroe falls in with a group of rebels who are trying to infiltrate the government’s top secret Aires Project, and it’s not long before he is on the run from the authorities with a kidnapped socialite Luna Schlosser (Diane Keaton) in tow.
One of the director’s earliest and best, in my opinion, the film is a frequently hilarious slapstick adventure that differs greatly from many of his later, more serious and introspective films. Incredibly, Allen was able to complete editing almost 35 hours of footage down to the release running time of two hours; a feat he managed with two days to spare. The film was released with the title ‘Woody and the Robots’ in French-speaking Canada and this led the director to ensure he had a clause in all future contracts that prevented his film titles being changed by third parties.
Robert McGinnis is an American artist and illustrator who is perhaps best known for his work on several James Bond posters, as well the iconic one sheet for the first release of Breakfast at Tiffanys. These and many others can be seen on this website. The other posters I’ve collected by him can be seen here.
The brilliantly bonkers trailer can be seen on YouTube.
Unquestionably the last truly great James Bond poster was painted by the British artist Brian Bysouth and the design was discussed during my 2012 interview with him:
“The last painting I did was for The Living Daylights. There were a number of us involved with the initial design ideas for that poster, including Bernie Goddard, a freelance designer who often worked with FEREF. Mike Bell and Stephen Laws also produced some concept roughs. Using the original Bond spiral gun barrel idea was a concept that featured on some of the designs and Bernie submitted one using it. The final concept was an amalgamation of ideas and I was tasked with composing the montage that became the poster. I produced the final colour rough that was sent to the client and we were all very glad when it was approved and I was able to start the finished painting.
I came across the rough a little while ago and it’s in reasonable condition considering it’s age.
That design ended up being used around the world and, as Sim Branaghan disclosed in his book, you were paid the highest fee ever given to a British film poster artist for that.
[Laughs] I probably shouldn’t have told Sim that! I don’t know if it was the highest fee ever paid, as I have no idea what other artists in Britain were getting for their work. But later I read somewhere that Bob Peak was being paid up to $50,000 for one poster at the beginning of the 1980s, and other artists such as Drew Struzan were perceived as being extremely well rewarded. I used to charge a day rate and always felt there was a downward pressure on the fees I charged. I was aware that as a director of the company I felt obliged not to inflate my prices, always making allowance for the company mark-up. With the wisdom of hindsight, maybe I was wrong and I should have charged more. Anyway, I remember being content at the time.
I never knew how much FEREF were charging the client and I never thought to enquire. I decided that I was going to charge £3000 for my work on The Living Daylights because I had been working on the campaign for weeks. The fee was agreed and that was fine. Looking back in retrospect at an illustration that was used around the world to market a James Bond film do you really think that was a lot of money? It’s peanuts! Especially in comparison to the enormous budget the studio would have allotted to the marketing in total. Finally, I hope I am right in believing the client thought well of FEREF because we didn’t ridiculously inflate the price of the work we did for them. We sincerely believed we were the best at what we did, and it was upmost in our minds that we had to be competitive with our charges.”
The article also features pictures of the original artwork and initial sketches for this poster.
